Projects: Lotus 75th anniversary - VIP Management -Porsche 75th anniversary - Sponsors Management - Converse Sportchella - onsite execution - Harry Winston Brand Exhibition - VM - Yangwang Guangzhou Auto Exhibition - Performance management - Vodafone IoT China social media management - CDD Wine social media management - Create business proposals and pitch presentations to approach new clients - Design customized marketing solutions based on client’s requirements - Coordinate different agency teams with suppliers to launch campaigns - Execute campaigns as different function lead for various projects

(client: Ponds’, Vaseline, AHC, Ferrari, Agoda, Abbott, TOTAL, CBMM) - International business lead for Aiken Digital - Drive sales for international and global account for digital and CRM based projects - Build up sales team’s selling and management competency - Lead and train internal team to develop digital audit service - Make sure quality delivery for data analysis reports of social CRM projects - Lead pilot projects for digital innovation and market automation - Lead client’s digital campaigns from marketing research, idea initiation, creative development, production and campaign launch and post tracking and reporting. - Monitor quality of agency output on day-to-day operation to make sure quality delivery - Manage P&L and resource planning & allocation with CEO - Build up strategic partnership with Douyin, RED and Ctrip to expand business scope - Work with product team to develop customized solution with AI technology

(client: L’Oréal, Premier Dead Sea cosmetics, Porsche, Vivo, Starbucks, Ubisoft) - Lead new business development and new pitches for integrated campaigns - Provide integrated marketing communication service - Ensure the timely development and execution of plans, campaigns and projects to assure earnings, growth and profit goals are achieved - Develop business plans, commercial plans and operational implementation of business strategy with the purpose of business development and service delivery alignment - Design O2O strategies for launching event campaigns. - Manage P&L for the team (account, creative, digital, social, media and CRM) - Plan resources with management team

(client: GSK APAC, Unilever China, Palladium Marketing Group Asia) - Client Lead for APAC market – focus on digital business - Train and manage team members to digitalize the working process - Optimize SOP to create eco-system from big idea to execution - Lead new business pitches, achieve revenue targets and client's objective - Engage with client high level management to explore new business opportunities and establish strategic partnership - Develop marketing solutions for shoppers via O2O marketing campaigns - Provide analytic reporting for each campaign - Create digital tracking tools for added value service to client - Manage and control P&L and resource planning - Review and evaluate 3 rd parties and vendors for on-time quality delivery - Provide managerial solution for crisis management during the campaign period

(client: Vans APAC, WM Motor, Michelob Ultra, Ashely furniture, Lycra®, MSCetc.) - Client Lead for retail clients APAC digital team - Lead and manage a full digital service team to establish and improve client’s digital eco-system (media, website and social platform) - Overview and develop SOP from strategy development to solution delivery - Develop innovative, strategic, creative and media proposals according to clients' needs, take accurate client briefs, responsible for its implement on time - Lead new business pitch, achieve targets and client's objective - Establish and maintain positive client relationships, develop senior-level client relationship & potential client database for new business approach - Manage account, strategy, reporting, production and paid media team and oversee team service resource management and control quality - Monitor programs to ensure that it is carried out within budget and timetable representations - Ensure that department adheres to budget parameters, control P &L of projects and team expenses

- Client Lead for Ford APAC & Lincoln digital projects - Launch Shopper innovation projects for Lincoln dealership in Chia - Leverage resources for across different platforms for online &offline activities digital platforms - Develop and execute digital strategies to support client business objective in AP markets - Manage account P&L from negotiating statements of work and retainers, making sure work is delivered on budget, and invoicing clients according to the proper terms, and increasing ROI - Monitor the productions and manage vendors to make sure high quality of deliverables - Provide tailor-made digital solutions for systems and platforms optimization - Process Report to Ford & Lincoln for senior management monthly review

- Client lead for Lincoln IT projects - Enhance knowledge of the Lincoln brand, products, market place and technical infrastructures from strategic perspective to engage in broader business dialogue with clients - Establish short term and long-term digital marketing planning to meet the client’s business objective and goals - Facilitate multi-system integration and IT infrastructure establishment - Full oversight and responsibility of planning and implementation of enterprise projects as well as end-to-end use of technology in Lincoln’s digital marketing and CRM campaigns - On a project basis, day-to-day monitor and lead the development effort by conveying the Ford business vision to the team, initiate projects and actively participate in end- user requirements definition and prioritization - Reconciliation & reporting for monthly and quarterly reviews about content performance, UX and analytics

- Client lead for digital marketing and CRM team of Ford APA headquarters and 9 APA markets - Maximize client satisfaction and problem solving for digital marketing communications issues across Asia pacific. - Execute digital marketing and CRM strategies of Ford Brand to maximize client’s satisfaction on digital marketing performance. - Supervise and assist in client online marketing campaigns - Deal with day-day website maintenance and operation issues - Ensure Production Estimates are adhered to or any need for amendments to Production estimate are discussed and agreed with the Client and make sure client’s requirements are met and goals are achieved. - Plan resources to reach the ROI objectives for the client with high quality deliverables within required time frame. - Cross-selling and up-selling new tools, functionalities and services to meet the sales target. - Manage monthly feedback summary on Client billings including providing input to Billings Summary

(client: GSK, Bausch & Lomb, PepsiCo. etc.) - Client lead for PremierAsia Office in Shanghai - Collaborate with Singapore corporate team to promote the PremierAsia brand both in Singapore and Shanghai. - Establish company policy and staff policy - Execute center daily operation to develop and update SOP of the business center. - Provide managerial solution for crisis management - Manage the operation budgets and AnalyzeP&L - Execute and monitor operation system and monthly billing issue

(Client: HSBC, Emerson, EMC, Dow Corning, DowChemical, Goodyear etc.) - Maintain existing relations with key national accounts and grow client portfolio’ per yearly sales target with high level of business integrity - Be Responsible for maximizing profitability and customer satisfaction - Cross-selling and up-selling new screen packages to meet the sales target - Ensuring on time delivery by supervising on the complete Service Development Process

- Analyze the current retail market in shanghai an prepare precise and analytic reports for different projects. - Execute commercial research projects on the different retail brands in the shanghai market.

- Introduce Bank financial products and service to mainland clients - Design financial plan for clients according to their different individual financial needs

Bachelor of Science (Hons) in Business and Management Studies