(4 years 6 months) Head of Strategic Channel Marketing for $4 billion Samsung mobile experience division comprised of 15+ key strategic carrier and retail partners both online and across 10,000+ retail store locations throughout the United States, including Spectrum, Xfinity, Amazon, Best Buy, WalMart and Boost Mobile. Lead team and agency partners responsible for all key go-to- market activities, including TV, media, CRM, display, radio, streaming, social, OOH, event marketing and store activation for Samsung Galaxy phones, Galaxy Tablets and mobile wireless accessories across all strategic channel partners. Responsible for launching our first ever Galaxy AI-enabled products across these partners.

(2 years 1 month) Responsible for strategic brand marketing growth initiatives in retail stores and online, expanding customer omnichannel experience, digital marketing & CRM capabilities, research & insights function, customer service team, customer loyalty, and private label credit card program. Responsible for nationwide 6.5MM member loyalty program across 200+ stores for $1.5B annual revenue home décor retail chain.

6 years 3 months (4 years 4 months) Led team responsible for GameStop brand marketing, go-to-market strategy, research and insights, partnership marketing, annual GameStop managers conference production and GameStop in-store television network. Lead GameStop subsidiary and acquisition brand integrations, including directing all marketing efforts for expanding ThinkGeek store chain.

Led team responsible for brand marketing activity at GameStop, including marketing of trade & pre-owned business, core GameStop brand initiatives and partnership integrations with GameStop subsidiaries like Kongregate, Game Informer, Simply Mac and other strategic partnerships. Responsible for development of multichannel/omnichannel strategy for GameStop including evolution of mobile app strategy, CRM practices and loyalty program enhancements. Leverage internal loyalty data and field primary research to provide overall customer experience insights, industry trends and guidance to executive team. Work with executive team on new business development, integration and marketing strategy for various GameStop brands or potential acquisitions. Manage stage production team for annual gathering of 5000 employees at GameStop Managers Conference.

(3 years 1 month) Led a team responsible for integrated retail marketing efforts relating to brand management, loyalty, in-store experience, and internal marketing communications. Work with various partners and game publishers such as Activision Blizzard, EA, Ubisoft, and Warner Brothers to promote lead retail client GameStop through independent game contests, loyalty program integration, promotions, store events, and key-title marketing support. Provide overall retail, emerging technology, and video game industry expertise, as well as go-to-market strategies, competitive analysis, and guidance across all in- store and online interactive marketing channels.

(2 years 4 months) Responsible for marketing, merchandising, and communication of Games, General Merchandise, and Coca-Cola products across all domestic Blockbuster stores. Categories responsible for $600M+ in annual revenue. Work directly with 25+ vendors, including Microsoft, Sony, Nintendo and Coca-Cola to ensure marketing promotions and programs are mutually beneficial and co-op funds are fully utilized. Manage program development, from establishing budget to collaborating with agency, creative services, advertising, product, visual merchandising, operations, research and CRM teams as needed. Ensure that programs maintain brand integrity, are within legal guidelines, and deliver on customer expectations. Execute programs and oversee analysis for reporting ROI.

3 years 6 months (2 years 1 month) Ultimately responsible for all brand management, internal and external advertising, media buying, product promotions, store environments, gift cards, visual merchandising, POP, public relations, and website operations for 94- store video game retail chain. Managed three direct reports in marketing department and multiple agency and vendor partners.

(1 year 1 month) Developed marketing strategy and brand identity for Rhino. Created and maintained annual marketing budget. Coordinated new store opening events and advertising. Worked with product team to increase utilization of vendor co-op for in-store promotions. Created visual presentations and materials throughout Blockbuster’s acquisition of Rhino in May of 2004. Created and distributed all media kits and worked with local media to create awareness of Rhino.