Work experience

• Regional Sales Manager

  Juffali Commercial Vehicles

  2022.05-Current

  (3 years)

  (3 years 3 months)
• Brand Manager / Regional Sales Manager - IVECO Trucks

  Arabian Auto Agency

  2020.08-2021.12

  (a year)

  (1 year 5 months) Managing the brand with supplier (business plan, pricing, budget, orders, promotions , market size, market share) Develop product pricing and positioning strategies. Manage the sales team and execute projects, review and negotiate the KPIs, and marketing plans. Provides information for management by preparing short-term and long-term product sales forecasts. Developing a brand strategy, Analyze brand positioning in the market. Establish performance specifications, cost and price parameters, market applications and sales estimates. Provide technical product support for the sales force. Pro-active in conjunction with sales force to find new market segments and customer needs. Operate the supplier provided software for technical specifications. Provide product training and technical support to sales team Kingdom-wide. Study the market intelligence information about competitors’ local activities and products. Feedback for product plans and supports the business plan process. Provide accurate analysis of the market for all products and market segments. Carry out market surveys and provide the necessary information to the sales staff. Acquire up-to-date information about competitor’s products. Conduct product presentation for sales and customers. Represent the company by visiting customers to get feedback on company products and services.
• Branch Manager

  Hunesico - Equipment Rental (ROLACO Group - LOXAM)

  2019.04-2020.04

  (a year)

  (1 year 1 month) Manage profit/loss statement for branch business portfolio. Managing the branch operation including Sales, equipment maintenance, & purchasing activities. Manage the sales team by visiting customers and providing technical support if needed.. Able to develop and maintain effective internal and external relationships to achieve desired financial and market share objectives. Ability to ensure a high level of customer satisfaction by identifying and resolving problems promptly.
• Regional Sales Manager

  UD Trucks (ROLACO Automotive & Heavy Equipment Co. -公司:ROLACO Group)

  2016.04-2019.03

  (3 years)

  Responsible for managing the western region sales and leading the sales team for UD Trucks in this region, the Western region includes (Jeddah,Makka, Madina, Tabuk, Abha, & Jazan), and my duties are: • Managing recruiting, objectives setting,coaching and performance monitoring of sales representatives. • Designing and implementing a strategic sales plan that expands westren region’s customer base and ensure it's strong presence. • Seting sales goals & quotas, analyzing data, assigning sales territories, mentoring sales team members. • Responsible for achieving annual target by successfully managed the sales tream. • Monitoring competition and analyzing competitor activities. • Manage the relation between customers and Rolaco, to grow the business. • Key Account Management • Cooperate with Product and Marketing dept. to develop marketing strategies. • Aligning selling prices with company guidelines. • Provide on field training to new salesmen. • Reporting regional sales activities to the top management.
• Plant Manager

  ashwa technologies ltd - tig \ banawi industrial group

  2013.05-2014.05

  (a year)

  (1 year 1 month) Responsible for managing the entire Industrial Adhesives site in Jeddah (Industrial Adhesive Plant & Ashwa Surface Treatment Plant). My role was to manage the Production, Maintenance, Warehousing, Quality Assurance, Sales Support and Product Development functions in close liaison with the plant support departments such as Finance, Sales, and Supply Chain. My duty was to handle the plant in both Operation & Production and so it was as follows: Operations:- • Building an effective organization by hiring, training and motivating staff (Achievement: restructuring the work force and building a strong & successfulteam). • Developing and preparing manufacturing budgets including CapEx and ensure operations are conducted according to financial budget guidelines. • Planning & Controlling the volumes of the purchased raw materials, by implementing monthly Material Request Planning (MRP) using SAP. (Achievement: decrease the inventory from 75 days to 60 days ). • Organizing the maintenance department (Achievement: building two efficient teams, bringing to live the preventive maintenance plan, buying a considerable inventory of important spare parts, and organizing spare parts store). • Ensuring the highest standard of quality and safeguard plant, employees and equipment by effective implementation of Safety polices (H.S.E.-Health, Safetyand environment). Production:- • Ensuring the manufacturing of products or finished goods are produced efficiently, safely and meet the organization's quality standards. • Developing and enforcing policies and procedures for production methods, quality and safety. • Evaluate the facility's operating processes and procedures to ensure optimal efficiency. • Maximize the cost-effectiveness of production operations through sound planning, the efficient operation of machines, and minimum overtime. • Find and implement solutions to continuously improve the production process, cut production costs and improve quality.
• Operation General Manager

  ALSAD Modern & Advanced Co. LTD

  2010.10-2013.01

  (2 years)

  (2 years 4 months) My role was to establish a new company specialized in Manufacturing Plastic Caps & Closures for water & juice bottles it starts from the feasibility study and end with ISO9001 for the factory products, so to mention part of my role: • Participated in the feasibility study by completing the technical and marketing part. • Designed the building layout for the factory to reduce the movement through production and store and delivery • Selected and procured machines and equipments needed (SACMICompression Molding Machine, Atlas Copco, Industrial Frigo, ...). • Planned and implemented the piping system needed for air and chilled water. • Hired the needed employees for the factory either technicians, engineers, or sales, ... • Prepared the organizational chart for the company. • Prepared a system for all departments and implement it in order to be ISO9001 certified. • Got the Certification of ISO9001; 2008 • Organized & controled daily production, & maintenance activities. • Led the sales in order to get more business and penetrate in the market ASAP.
• Regional Sales Manager (Eastern Province)

  Arabian Metal Industries - E.A. Juffali & Brothers

  2004.02-2010.10

  (7 years)

  (6 years 9 months) Eastern Region Sales Manager (10/2007 to 02/2010) Senior Sales Engineer (Jeddah & Export; Sudan, Jordan, Iraq) (02/2004 to10/2007) Promoted to establish new regional sales office as a first step of three years project to have regional branch consisting of Sales dept., workshop, and spare part dept. With the collaboration of my team we made the below selected achievements: • Established company's first-ever Eastern Province channel sales organization. • Increased territory sales by 185% for the first year. • Rapidly promoted from Sales Engineer after earning recognition as top sales producer, and proven managerial skills. • Developed a strong business & personal relationship with customers either in Saudi Arabia (Jeddah, Dammam, and Riyadh) or outside the Kingdom especially in Sudan.
• Technical Manager

  Zulal water Factory

  2001.06-2004.02

  (3 years)

  (2 years 9 months) Manage and run the whole plant with direct follow up for all departments (Production, Quality, Purchasing, store, and maintenance). With the collaboration of my team we made the below selected achievements: • Established company's first-ever Quality department with clear quality policy, this department consisting of Quality control & Quality Assurance divisions. (Laboratory was available but without any system). • Increased production by 150% annually. • The factory receive letters of appreciation from ministry of industry & from water Authority mentioning the development happen in Zulal Water after six months from taking the lead there.
• Researcher

  Pharmaceutical Research Unit - Royal scientific Society

  2000.07-2001.06

  (a year)

  Participated in conducted Bio-Equivalence Study in Royal scientific Society (RSS), by determining the appropriate persons for the study (before startingthe study), and then assure that the operation of the study is running as deemed necessary, finally talking the data from the HPLC and enter it in a special software to get the results (one single study will take three months tobe finished).

Educational experience

• MindMerge, KSA

  Manager (CM), Professional Certification

  2008.01-2009.01

  (a year)
• Jordan University of Science & Technology

  Chemical Engineering

  1995.01-2000.01

  (5 years)
• Jami'at Al-Ulum wa Al-Tiknolojia Al-Urdunia

  Chemical Engineering

  1995.01-2000.01

  (5 years)

Certificates