Emily's Resume

Emily

Expert Technical Support Engineer

New York City Metropolitan Area

Nationality United States

Summary

I am a bilingual native-born Chinese with a background in engineering and technology. I am currently most interested in gainful employment in the Internet industry. In China, I was the first employee hired to establish expansion of Israeli mobile advertising startup in Beijing, China, which lead to 3.5 million dollars in funding within the first year of operation. I worked closely with the department director helping the company get a foothold in the Chinese market. As senior campaign manager, I lead a team to successfully integrate with all major digital ad exchanges in the Chinese market. I am an expert in managing client accounts, campaign optimization, and data analysis to drive ROI for clients. I do well in fast paced environments with tight schedules. I am constantly working to improve myself personally: reading newspapers and books to deepen my understanding of world events and of English; professionally: by learning/using SQL, HTML, CSS, (some) javascript, and python. I am also a fan of music and enjoy playing the guzheng (Chinese zither) to relax

Work experience

Expert Technical Support Engineer
Taboola
2021.07-Current
(5 years)
Senior Technical Support Engineer
Taboola
2020.01-2021.06
(a year)
Senior Campaign Manager
Spotad
2016.01-2018.01
(2 years)
Spotad is a mobile ad tech company based in Israel that specializes in performance based branding and user acquisition campaigns. Cooperation with with customers included Uber, Hotels.com, Lyft, OpenTable, Amazon, Expedia, Grubhub and others. It was the first foreign company permitted to hold full-ownership without the need for a local joint venture in China, the first in the entire digital advertising industry to do so. I was the first hire in China, with an expectation that I would work closely with the district director to establish the Beijing branch. Work Description： - First native Chinese hire for Spotad’s expansion leading to it becoming one of the first fully scalable western media buying platforms in the country. - Lead team to perform technical integrations with all main Chinese Ad Exchange platforms including Alibaba, Baidu, Tencent, Sina, Weibo, etc. - Coordinated API integrations with numerous third-party tracking companies, and advertisers. - Managed a variety of global clients including OFO, Mobike, DiDi, Meituan to develop their advertising strategy, and to build and maintain targeted ad campaigns - Oversaw campaign performance, performed data analysis and campaign optimization, as well as sustained close collaboration with data scientists to support a data driven model optimizing client ROI. - Closely monitored marketplace trends to aquire new opportunities and grow partnerships with potential clients. - Collaborated with others to design and personally executed development training program for new hires. Show less
Project Manager
Century Energy International Co., Ltd.
2012.01-2016.01
(4 years)
- Lead a team to explore new markets and organized bidding on overseas petroleum projects in Iraq, Chad, Dubai, Kazakhstan, etc. - Established and maintained business relations with CNPC & SNP. - Responsible for providing analysis of overseas petroleum market dynamics. - Supervised commercial management of vendors and organized commercial negotiations. - Responsible for technical analysis and contract negotiation including LC, air/sea freight plants, insurance payments, etc. - Received and hosted foreign clients and engineers proceeding equipment installation, testing, inspection, etc. as well as responsible for dealing with disputes. Show less

Educational experience

Beijing Geely University
Bachelor of Engineering - BE, Electrical and Mechanical Engineering
I won a one year scholarship for receiving the 2nd highest marks of anyone in my grade for the year. I also won 3rd place university-wide in an English speaking competition.