Leading brand development strategy and product portfolio of all companys brands at a global level.Brands: A+, Dreft, Ariel & Dash, Viakal & Antikal, La Antigua Lavandera, Noora and Lang, among others.Laundry, Home Care & Toilet Care categories: detergents, fabric softeners, bleaches, stain removers and household cleaners.Countries: Spain, Portugal, France, UK, Benelux, Sweden, Denmark, Norway, Finland, Germany, Switzerland and Egypt, among others.Achievements:• A+ Product of the year 2025 award in Portugal• Successful launch of Dreft 0% sensitive detergent in the Nordic markets• Developed Antikal & Viakal WC Gel and launched the product across all European marketsResponsibilities:• Understand the market and competitive environment and define brand strategy• Own and execute brand building across all touch points• Develop annual marketing plans• Create consumer-based innovation for the brands• Leadership of assigned development projects• Comply with environmental requirements and drive sustainability with new product launches• Lead, supervise and motivate the team to contribute to organisation’s growth

Papaya Lemonade is an eCommerce project that includes production, marketing and sales of handmade ceramic jewelry and home decor. • Catching the latest trends and adapting them to each collection with a business vision• Managing entire marketing cycles of products from planning stages to completion• Product listings on web, product categorisation, visual merchandising • Managing and monitoring orders, sales and shipments• Creating and implementing seasonal offers and sales• Managing store revenue, executing and monitoring loss prevention• Managing e-marketing plans (social media marketing, SEO, SEM)• Using a positive, professional approach to build strong client relationships• Analysing consumer buying patterns and predicting future trends• Analysing current market trends, pricing strategies, and competitor information

Promoted to be in charge of all Midea Air Conditioning marketing activities.Achievements:• Redefined Midea brand strategy (brand positioning, segmentation and targeting) due to product portfolio expansion to household appliances Responsibilities (in addition to the ones mentioned below):• In charge of all above-the-line (ATL), below-the-line (BTL) and Digital marketing activities for Business-to-Consumer (B2C) and Business-to-Business (B2B) channels• Defining and executing joint Marketing Plan with El Corte Inglés• Assuring brands successful introduction to Amazon and other eCommerce platforms• Ensuring the Midea brand is consistently and effectively communicated according to the global guidelines• Building, enhancing and nurturing relationships with Global Marketing team, cross-functional teams and Regions• Identifying trends and insights, and optimising budget and performance based on these insights• Maintaining social media presence, and measure and reporting performance of all digital marketing campaigns according to established goals (ROI and KPIs)

Due to the companys expansion into France, overtook the responsibilities for the new market (France) in addition to the home market (Spain). Furthermore, due to the marketing department restructure, assumed the responsibilities of all Mideas Digital Marketing activities.Achievements:• Successfully launched AKD Midea, a new training center for Midea Air Conditioning.• Implemented catalogues automation system which increased work efficiency and improved catalogues quality. This project paved the way to companys digital transformation and the implementation of the Product Information Management (PIM) system.Responsibilities (in addition to the ones mentioned below):• Coordinated internal teams and third parties for the flawless execution of projects• Ensured that all projects are delivered on-time, within scope and within budget• Developed a detailed project plan with Microsoft Project software to monitor and track progress• Managed change in implementation of the new PIM system

Frigicoll is a Spanish family-owned company that distributes world-famous household appliances brands like Midea, Liebherr and De Dietrich. Joined the Marketing department of the company to launch a new consumer electronics brand Midea to the Spanish market and to manage Thermo King and Kaysun by Frigicoll brands. Achievements:• Successfully launched Midea Air Conditioning in Spain by adapting global brand vision strategies & action plans to local needs. • Sales increase of 60% in the first month of the marketing campaign versus the previous year, 30 points above market growth.Responsibilities:• Developed brand positioning and brand marketing strategy• Elaborated and executed marketing plans, including mass media and digital campaigns• Managed assigned budgets• Completed qualitative and quantitative market research to develop marketing strategies• Planned and organized PR events such as trade shows, conferences, product launch and PR events• Executed social networks content strategy• Supported Sales department with all required communications and materials• Worked closely with Communications team to ensure the activities support the marketing plan• Run RFP processes to select main agency partners• Managed external marketing partners such as media buying, advertising and digital marketing agencies• Collaborated with Sales, Retail, and Product teams to develop and activate product plans and customer marketing efforts

Smart Energy is a start-up lighting company that produces, sells and installs its own patented products.Brought in by CEO to manage marketing and all business operations including logistics, purchases, supply chain, sales and finance. Achievements:• Developed and implemented the strategy and the instruments for managing the company.• Acquired a global view of the product by being in charge of Accounting, Finance, Logistics and Marketing.• Established relationships with suppliers that reduced production costs by 40%.Responsibilities:• Strategic planning activities, including market analysis, business expansion, sales analysis, KPIs and ROI analysis, annual planning and quarterly business reviews, pricing• Product lifecycle management • Dealing with complete supply-chain management responsibilities: stock control, product distribution, movements between storehouses, orders to national and international suppliers, optimising logistic chain• Ensuring accurate and timely quarterly and year-end close, customer invoicing, budget management and forecasting activities• Creating business operations tools, ensuring adequate implementation of policies procedures and compliance with budgets and timelines• Project Management, team coordination, tracking and monitoring results• Researching and developing Marketing tools to increase sales

Promoted from Sales Manager to a nationwide position to develop and execute Trade Marketing activities. Achievements:• Created new procedures and a new database for trade marketing activities.• Created a budget-check system that saved around 8.000€ for every promotion.• Activated several departments to ensure the successful launch of activities.• Implemented these processes after being appointed in a brand new role within the company.Responsibilities:• Developed the annual Trade Marketing Plan with alignment and approval of sales and marketing departments• Coordinated, implemented and followed up with the Trade Marketing Plan: implementation of campaigns, promotions, below-the-line marketing activities• Managed the execution of multiple trade strategies ensuring the alignment and superior execution of strategic initiatives• Managed and tracked budgets to be in line with project scope and ensured resources are used efficiently and effectively• Coordinated external partners and third party suppliers• Trained sales team on key trade initiatives such as brand plans, channel research, how to best use executional tools• Analysed the sales data and created reports of the results of the implemented activities• Researched and developed trade marketing tools to design differential activities

Promoted from trainee role to a management position to lead a team of 6 people within an assigned city of Moscow region.Achievements:• Gained an exceptional hands-on experience in sales as well as team management and contracts negotiations.• Achieved 24% of market share in Key Accounts (4 points higher than the average) and won the contest for launching the new Klinskoye Mix product.• Negotiated and achieved the best points of sale in top retailers.• Won several awards, including the best Sales Manager in the region.• Won the Harvard Business Review 2012 contest with the best proposal for business management improvement.Responsibilities:• Formulated strategies and action plans to maximize sales of my team• Planned to ensure achievement of divisional and personal target, aligning with company sales policies and strategies• Provided guidance to sales representatives daily, weekly, monthly in accordance with the formulated strategies• Managed, developed, coached, controlled and motivated the sales force to develop their skill to ensure that high professional standards are achieved and monthly sales target and KPI target are met• Managed sales team to ensure targets are delivered through people management, performance review, reward and individual recognition• Recruited new staff into team focusing on strong sales competencies and ensure that they perform well through coaching and monitoring skill• Conducted regular sales and business reviews to evaluate sales representatives performance• Lead the top-to-top meeting with key customers to ensure a strong relationship and remove business obstacles, aligning with long term company direction