Craft brand strategy to achieve business objectives by identifying key consumer needs. Define the portfolio vision by identifying growth drivers and profit levers for RIO mare in Greece.Design, implement and monitor 360 omnichannel marketing strategy - trade marketing, online media, offline media, events and partnerships.Ownership of brand P&L, developing long term strategies to drive value growth and brand A&P efficiencies.Analyze sell-in and sell-out data to identify trends and opportunities, propose action plans and insights for improvement.Responsible for pricing, promotional strategy and forecasting.Heavily involved in packaging development.

Brand Management & Strategy: Lead creation and implementation of marketing plan and strategy (ATL & BTL) to build omnichannel, integrated, engaging consumer brand experiences, as well as growth initiatives. Monitor and analyze competition, market, and consumer insights to identify growth opportunities. Implement new launches while maintaining growth in pillar products. Operational Planning: Manage budget & expenses. Ensure sales forecast accuracy. Monitor Sell in and Sell Out performance v targets.

Brand Management and Strategy: Lead the development and implementation of annual marketing plan and promotional mix (Media, Digital, Retail) within brand guidelines and priorities. Formulate and develop trade marketing activities per client and analyze efficacy of trade actions via P&L. Responsible for all launches; pricing, defining distribution, collaborating with sales team regarding pre buying, ensuring proper merchandising and POS visibility, as well as orchestrating promotional activities to boost customer awareness.Operational Planning: Solely responsible for budgeting marketing activities and monitoring expenses. Forecast all new launches and determine product mix based on the performance of current mix.Market Insights: Extensive sales analysis comparing brand performance to business goals. Constant category analysis, identifying opportunities and patterns and coordinating with stakeholders to utilize them. Analyze brand performance per POS.

Product Development & Launch Activities: Heavily involved in all stages of product development and brand management of the Aromatics line (FMCG Shower Gels and Body Lotions), which based on IRI data, almost doubled market volume share in 2016 (+ 87%). Involved in competitor analysis, P&L, branding, messaging and promotional mix (print, in store, TV and digital), as well as working with internal & external partners to ensure a proper result.Marketing Plan and Strategy: Constant category analysis, both in store and via IRI data to keep up with developments in the field. Identify market trends and utilize insights for the development of new products. Led the creation and monitoring of the Marketing Plan and Budget for Olivia (Pharmaceutical Brand).Social & Digital: Have led multiple successful paid campaigns and supervised hire responsible for day to day posts and community management. Project Lead in the launch, development and promotion of e-commerce site.

Marketing Plan and Strategy: Assist in the development of marketing communications campaigns for clients, from planning to reporting. Extensive marketing implementation work, including contact and negotiation with suppliers, clients, press, ambassadors, etc.Marketing Assets: Worked alongside internal graphics team for the creation of consumer materials, as well as digital material, taking into consideration brand strategies and messaging.Social & Digital: Deliver content on social media outlets for OMNI APICO and various clients. Write and send out on behalf of clients press releases, news beats & other digital marketing collateral.Personal marketing clients included Pernod Ricard & Vodka 4041. Personal event clients included Samsung, and assisted with projects for Astra Zeneca, Global Thinkers, European Business Awards and more.