Dennis HO CHAK KUI's Resume

Dennis HO CHAK KUI

Male

26 y/o

Marketing Specialist

Live in Hongkong

Nationality China Hongkong

Summary

A well-rounded marketing generalist with 3 years of hands-on experience in the field, seeking a more challenging position to further enhance my skills and contribute to a dynamic team. My goal is to utilize my keen understanding of event management, online & offline marketing and media relations to take on more responsibility and gain invaluable practical experience.

Work experience

市場拓展經理/专员 (香港/印尼)
FanRuan Software Co., Ltd.
2025.04-Current
(4 months)
Marketing Officer
Odoo
2024.03-2025.04
(a year)
Lead series of high-profile events across APAC regions with scale ranging from 30 to 600 attendees, from roadshows, workshops to webinars, offline and online, open to public and RSVP. Execute event campaigns on my own from 0 to 100. From idea creation, venue secure, flight & accommodation booking, internal briefing and external partner briefing, vendor briefing, event online promotion, existing client invitation, onsite logistics, post event report & debrief. Source & exhibit at IT, ICT, Manufacturing themed expo across APAC region. Handle booth construction with vendor and in house designer. Take care of sales team flights & accommodation, visa if needed. Point of contact for all communications, contract signing & payment with expo organizer. Collaborate & manage cross-functional teams on presentation content, roles & responsibility assignation. Monitor META ad performance on event registration, finetune the ad when reg rate slows down Explore new local promotional channels in different APAC countries to boost event registration Make data-driven decisions to improve event outcomes (qualified leads to won deals) Manage goodies inventory, keep a healthy stock for all event distribution and all sales' client visits. On-boarded 3 event team newbies from Thailand, Vietnam & Philippines, coaching them to handle roadshows execution, expo planning & execution, workshop logistics & webinar work flow
Marketing Executive
Go In Marketing
2023.12-2024.01
(2 months)
Create text content on social media (FB & IG). Write copy for marketing materials (menu, poster, visuals text). Forum seeding for clients. Provide creative direction for visuals & KV development for design. Collaborate with designer to produce key visuals for clients. Monthly report on effectiveness of social posts & all marketing efforts. Coordinate KOLs/bloggers for food reviews on IG, Openrice, 大眾點評, etc. Deliver at least 20 reviews for accounts every month
Project Assistant, Marketing Communications Dept.
Adsale Exhibition Service Ltd.
2022.01-2023.10
(2 years)
Pitch new media partnership on a barter/paid basis with overseas media & journalists. Plan media resources & develop buying plan for the year. Develop plans to boost event registration rate, through own ATL (SEM, social media post & ad, edm, online banner) & BTL (print ad & editorial) marketing. Handle media invitation & enquiries. Monitor marketing metrics across various channels to assess campaigns’ effectiveness e.g. social media posts reach, email blast CTR, event registration rate & attendance. Compile clippings and coverage reports. Handle visitors’ enquiries onsite. Draft / translate bilingual press releases. Produce monthly e-newsletter (email marketing) & compile efficiency report (open & click rate, CTR ratio..etc). Liaise / work with In-house graphic designers for marketing materials KVs, event KVs. Write copy for social media feed for media blasting (Facebook, IG, Linkedin). Temporary staff hiring, deploying & onsite training. Coordinate event logistics. Liaise with outside vendor on seminar & exhibition execution. Assist in press conference organizing & operation. Evaluate overall event performance & compile report.