Deirdre
New York City Metropolitan AreaNationality
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Work experience
Influencer Marketing Associate Manager, US
Beauty Pie2024.04-Current(a year)Influencer Marketing Associate, US
Beauty Pie2022.12-2024.04(a year)TikTok Influencer Strategy Coordinator
KORRES2022.01-2022.10(10 months)Community Manager
MB Social2021.04-2022.01(10 months)Social Media Assistant
wit & whimsy2018.09-2021.05(3 years)- Owned the ‘SHOP’ portion of the blog by adding new arrivals from various retailers every week through affiliate programs, Rewardstyle and ShopStyle.- Drafted and schedule tweets to repromote past wit & whimsy blog content and to share sales and new style finds.- Contributed to ‘Holiday Gift Guides’ on the blog by creating shoppable category pages with affiliate links.Social Media Coordinator
ANN INC (Ann Taylor | LOFT | Lou & Grey)2019.09-2020.04(8 months)-Managed Ann Taylor’s social media platforms: Instagram, Twitter, Facebook and Pinterest.-Curated the Instagram calendar for both Ann Taylor and Ann Taylor Factory to support promotional messaging through editorial, campaign, paid influencer, and UGC imagery. Comparing Ann Taylor’s Instagram analytics from July 2019 vs April 2020, I increased engagement by 8%, follower growth by 15%, and efficiency rate by 27%.- Scheduled content with social planning tools Curalate & Sprinklr. - Owned community management across all channels and interacted with followers daily. - Moderated UGC and paid influencer content for the on-site gallery and usage on social media, which increased product clicks by 70%.Fashion Team Intern
L.E.R. Public Relations2019.01-2019.05(5 months)- Trained in Fashion GPS in order to track samples and input new inventory.- Gifted celebrities and influencers product from various brands such as Snidel USA,J.ING, and Boyish Jeans for brand exposure, and monitored performance on socialmedia to format clippings for media tracking.- Assisted team by walking top-tier editors through events such as O.N.S. Clothing’s“Staycation” at 11 Howard Hotel in support of the Grey Label Collection, as well as Snidel USA’s New York City store launch.Public Relations Intern
Salvatore Ferragamo2017.09-2017.12(4 months)- Managed sample trafficking with loan sheets and tracked media coverage to create press-clipping reports.- Assisted in the launch of influencer gifting with influencers such as Danielle Bernstein of We Wore What. - Maintained editorial contact lists.Merchandising Intern
Skirt Boutique2017.05-2017.12(8 months)- Integrated “Stylist Takeovers” on Skirt’s Instagram, Facebook and Twitter accounts to build a relationship with customers and invite them to shop new inventory.- Tracked the analytics of social media posts and shared weekly reports with the store manager.- Received and tagged new inventory from brands such as Diane von Furstenberg, Theory, and MOTHER Denim.Sales Associate
Abercrombie & Fitch2016.06-2016.12(7 months)- Awarded MVP in July 2016 for my excellence in customer service, positive attitude on the job, and highest number of Fierce Cologne sales. - Worked the sales floor assisting customers with sizes and styles.- Acted as a Brand Ambassador by wearing Abercrombie & Fitch clothing.Sales Associate
Charm Boutique2015.03-2015.06(4 months)- Assisted customers with styling. - Tagged inventory and organized the shops inventory.
Educational experience
St. Johns University
Communications Major; Minor in Fashion bachelor of science - bs
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