Work experience

• Sales Lead, Industrial and Export

  Tropical Fruit Manufacturing Sdn Bhd

  2025.03-2026.02

  (a year)

  1, Sales Strategy & Business Development: Create and implement sales plans to meet and exceed revenue targets, identify new market opportunities, and secure new business. 2. Client Relationship Management: Build and maintain strong, long-term relationships with existing and potential clients, understanding their needs and providing solutions. 3. Market Analysis & Research: Conduct market research to identify industry trends, competitor activities, and customer needs to inform strategy. 4. Contract Negotiation: Negotiate and close sales deals, ensuring favorable contract terms are secured. 5. Budget & Forecasting: Develop sales budgets and create accurate sales forecasts to support business planning.
• Business Development Manager

  SC Food Industries Sdn Bhd

  2024.02-2025.01

  (a year)

  Building and maintaining good relationship with clients. Penetrating business proposal to target partners such as in retail, food services, wholesaler, export market etc. Arrange business meetings with prospective clients. Promote company's products/services addressing or predicting client's objectives.
• Head of Sales

  Angsana Advantage Sdn Bhd

  2021.04-2024.01

  (3 years)

  Maintain good rapport with key account (Industrial client) and identify new business opportunity. Manage and oversees sales operations. Designing sales plan to meets sales target, cultivating relationship, evaluating costing to meets market's needs. Closely monitoring sales team activities, such as sales, deliveries, payment, market information sharing etc.
• Sales Manager-Industial

  Central Sugars Refinery Sdn Bhd

  2018.12-2021.04

  (2 years)

  Deliver monthly sales target set by company. Deliver best-of-class customer service to existing customer and identify new opportunity for growth new business. Possess detailed product knowledge as well as through client's business. Closely monitoring on payment to avoid overdue. To perform ad hoc activities from time to time. Achievement: Captured market share from competitor (MSM Sugar). Before: CSR - 30%, MSM - 70% After: CSR - 40%, MSM - 60%
• Sales Manager-Export

  S&P Industries Sdn Bhd

  2017.03-2018.12

  (2 years)

  Achieving growth and penetration on account (overseas food distributor). Designing and implementing sales strategies. Build good rapport, generate and maintain sales to achieve target set. Travel extensively to key market i.e: Middle East, UAE, China, Japan, Korea, Pakistan, Australia, Hongkong, Singapore, Thailand etc. Achievement: Exhibits to key trade show to promote key products. Trade show are such as HOTELEX Shanghai, GULFOOD, SIAL PARIS, SIAL CHINSA, ANUGA, THAIFEX, FOOD TAIPEI, Food & Hotel Singapore (FHA). Additional sales are generated approximately 20-25% via enquiries from trade show.
• Assistant Key Account Manager

  Unilever Holdings (M) Sdn Bhd

  2012.06-2017.02

  (5 years)

  Ensure proper execution in Key Account channel. Planning and organising on on-going sales activities and forecast for key account segment. Implement promotion activities, ideation on Limited time offer (LTO) & food testing from time to time. Coordinate with Brand team upon additional support is required. Abreast/update market information and competitor's activities for facilitate sales forecast. Achievement/ Success Story: A) Channel: Key Account (Tesco & Giant): Period covered: June12-June14. Successfully build good rapport with buyers to ensure smooth executions. Build trust among Unilever vs clients on ad hoc activities to be carried out successfully. Maintaining and negotiating on Trading Terms to ensure margin/budget under company guideline. Total turnover growth 6-8% in 2014 vs 2013. B) CHAIN/HORECA : Period covered: (July13-Feb17): Domino's Pizza: Penetrated 2 new SKUs (customize sauces) via teamwork with R&D team marketing and Chef team. KFC: Customized new SKU (Coleslaw dressings).
• Sales Executive

  Ajinomoto (M) Bhd

  2008.04-2012.04

  (4 years)

  To develop and penetrate new outlet in General Trade (GT) and HORECA/Food Services to capture market share for seasoning segment. To monitor closely on sales team's daily activities mainly on sales and outlet visited. To closely monitor payment to avoid long outstanding/overdue. To work closely with sales team such as sales activities, issue solving, provide solution , etc. Achievement: Achieved 100% sales target on monthly (averagely from 2008-2012). Market share has been captured approximately 40% for new SKU (TUMIXchicken stock) among market player (Brand:Maggi & Knorr)
• Sales Representative

  Nestle Products Sdn Bhd

  2004.02-2008.04

  (4 years)

  2004-2007 (Modern Trade Division): To maintain good rapport with MT buyer via consistency services on weekly basis. The services are including stock count, propose order, display and distribution. To work closely with outlet buyer, provide support during wet sampling event. 2008 (Business Development Division): To penetrate new customer and achieve target set. To carried out event/activities from time to time. Achievement: Achieved 100% target set on monthly basis (Sales from 2004-2007). Achieved 100% target set on monthly basis (Business Development). Participation on event ( F1 motor show, Pesta Jom Heboh, Wet market sampling, in order to generate additional sales and create brand awareness.

Educational experience

• Northumbria University

  Bachelor of Studies/Administration/Management

  2000.01-2003.02

  (3 years)

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