• Manage the full product lifecycle across EMEA, aligning regional strategies with U.S. headquarters. • Serve as the key liaison between EMEA and U.S. teams to ensure product alignment and strategic consistency. • Localize product innovations to meet regional market needs and compliance standards. • Conduct market analysis and share insights to shape global product roadmaps. • Lead cross-regional product launches and go-to-market execution. • Develop pricing strategies balancing profitability and competitiveness. • Facilitate knowledge sharing between regions to drive product excellence. • Represent EMEA in global meetings, advocating for regional priorities.

• Provide pre- and post-sales technical support for barcoding and machine reading solutions across EMEA. • Deliver expert consultancy on OCR, barcode scanning into enterprise systems. • Resolve complex technical issues and ensure smooth implementation and customer satisfaction.

• Strategic technical advisor in pre-sales, supporting solution design and customer engagement across EMEA. • Conducted business assessments and translated technical requirements into clear, value-driven solutions for stakeholders. • Delivered on-site support, product training, and internal knowledge transfer to ensure successful implementation. • Represented the company at trade shows and industry events to boost visibility and gather market insights. • Led a team of 10 EMEA post-sales support engineers (Level 1–3), managing escalations and service quality. • Drove vertical sales initiatives in the Benelux region, targeting strategic industries and customer segments.