Work experience

• Channel Manager for Spain and Portugal

  Barco

  2018.05-Current

  (7 years)

  Develop a new IT channel for ClickShare. Strategic planning and execution, sales enablement, marketing activities and creation of new opportunities with partners. Networking at all levels inside the channel: managers, sales, presales and support. Generating leads in end users. Responsible of funnel creation and follow up.
• Business Development Manager

  Maverick AV Solutions

  2015.12-2018.05

  (3 years)

  Develop and implement the product, marketing and distribution strategies for the newly created Collaboration Area. Create relationships with business partners and key customers. Key Accounts Management. Business Plan Development. Strategic Management of the Sales Team. Helping IT Manufacturers (Microsoft, Logitech, HP, Dell and others) to sell their products through AV channels. C-Level product prescription, including CIO’s.
• Key Account Manager

  Audatex

  2012.09-2015.12

  (3 years)

  Business Development in Key Accounts (Insurance Companies). Account Business Plan and Sales Strategies. Business Growth and Diversification. Disruptive Solutions. C-Level product prescription, including CIO’s and Purchase Managers.
• Marketing Manager

  Charmex Internacional, S.A.

  2006.08-2012.09

  (6 years)

  Business Plan and Sales Strategies. New Sales Channels Development. Sales Strategy Definition and Implementation. Responsibility over Sales Budget.
• Product Manager

  Panasonic

  2004.06-2006.08

  (2 years)

  Develop and implement the product, marketing and distribution strategies for the Clima Division. Product Management: mix, price, promotion, profitability. Business development in the professional market. Create relationships with business partners and key customers.
• Marketing Manager

  iberica de control y telefonia

  2002.09-2004.06

  (2 years)

  Develop and implement the product, marketing and distribution strategies for the company. Analyze competitive products and evaluate potential market, sales and after-sales services. Create relationships with business partners and key customers.
• Product Manager

  Quiero Television

  2001.02-2002.08

  (2 years)

  Develop and implement the product and marketing strategies for existing customers. Analyse new products and evaluate potential market. Create relationships with business partners and key customers.
• Product Manager

  Telefonica

  2000.01-2001.02

  (a year)

  Develop and implement the product, marketing and distribution strategies for the company products through the Indirect Channel. Create relationships with business partners and key customers.
• Product Manager

  ADLI, HW Wholesaler

  1998.10-2000.01

  (a year)

  Develop and implement the product, marketing and distribution strategies for the lines under my responsibility: monitors, printers, laptops, PC's. Product Management: mix, price, stocks, promotion, profitability. Business development. Create relationships with business partners and key customers.
• Product Manager

  GTI, Cia de Distribución de Software

  1997.04-1998.06

  (a year)

  Develop and implement the product, marketing and distribution strategies for the lines under my responsibility: network and connectivity. Product Management: mix, price, stocks, promotion, profitability. Business development. Create relationships with business partners and key customers.

Educational experience

• CESDE

  Master of Commercial Management and Sales Force

  2009.01-2010.01

  (a year)
• ESIC

  Bachelor in Marketing

  1990.01-1995.01

  (5 years)

Languages

Certificates