Work experience

• INTERNATIONAL TRADE ADVISOR

  PERSPECTIVA ASIA Ltd. (Shanghai -Hong Kong)

  2024.04-2025.04

  (a year)

  Delivered market reports on over 15 strategic sectors - including wine, food, FMCG, fashion accessories, footwear, furniture, leather goods, packaging - based on key industry trade fairs and buyer trends in China, providing Spanish SMEs with actionable insights and entry strategies. Coordinated and executed 5+ trade missions across major Chinese cities, showcasing regional products and facilitation direct connections between Spanish exporters and local distributors. Co-organized and attended EUWINA (European Union Wine in Asia) institutional events, managing logistics for seminars and masterclasses with 80+ attendees per session, supporting 15+ European wineries. Also creating digital content including livestreams with 200+ views. Supported the participation of 8 Spanish wineries at ProWine Shanghai, overseeing booth operations, branding, and on-site support during B2B meetings and tastings. Hosted a networking event with 30+ importers, distributors, and partners, fostering cross-border collaboration and business development oportunities for Spanish exporters. Adapted marketing presentations and product portfolios, catalogues and commercial material to align with Chinese market. Provided ongoing administrative and coordination support, including agenda planning, meeting reports, and following up on key action items.
• SALES ASSISTANT at

  INDITEX - Zara Home, Massimo Dutti (Madrid)

  2021.07-2024.03

  (3 years)

  Delivered customer service to an average of 50+ clients per shift, leveraging product knowledge to drive satisfaction and sales. Contributed to a 20% year on year sales increase through upselling, online order processing in store, and merchandising. The store ranked among the top-performing Zara Home locations in Spain. Managed stock efficiently using RFID inventory systems
• ADMINISTRATIVE ASSISTANT

  IBERCAJA SA (Madrid)

  2022.07-2023.06

  (a year)

  Managed daily operations assisting an average of 40-50 customers per day in financial transactions and product consultations. Handled cash operations, maintaining accurancy and compliance wiith internal controls. Supported loan application processing, investment products, and other banking services, contributing to customer retention and satisfaction. Collaborated with the branch team to achieve monthly KPIs related to client onboarding and service quality.
• DATA ANALYST

  ALQUA DIGITAL SL

  2021.06-2021.12

  (7 months)

  Analyzed performance data for influencer marketing campaigns, delivering weekly reports that informed targeting and brand strategy. Managed and maintained a database of 10K+ influencer profiles and brand mentions, optimixing search filters and tagging accuracy. Provided support to the marketing team during the launch of a new campaign.

Educational experience

• Shanghai University.

  Chinese Language Program.

  2024.03-2025.03

  (a year)

  Chinese Language Program.
• Rey Juan Carlos University

  Double Degree in Business Administration and Marketing.

  2017.08-2022.08

  (5 years)

  Double Degree in Business Administration and Marketing.

Languages