David
San Francisco Bay AreaNationality United States
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Work experience
Senior Event Planner
PlayStation2015.09-Current(10 years)Coordinate and supervise events supporting the PlayStation brand with both external vendors and internal departments. Supporting all hardware and software (firmware and game code), AV equipment, fixtures (interactive), premiums, uniforms and logistic coordination for each event. Responsible for working with outside vendors on inventory management, classification and auditing, fabrication, equipment maintenance, shipping, as well as ensuring that hardware and software logistics for all 1st and 3rd party product is executed and maintained at the highest degree of privacy and confidentiality. Working with product marketing and product development groups to define the content of shows and ensuring it’s execution in all aspects. Work in conjunction with Senior Managers and production companies on all events related needs including, booth, meeting room and lounge formats.Coordinate and communicating needs to Creative Services and external vendors for collateral materials/graphics and signage to support events. Maintaining inventory levels for all event defined products and services (warehouse management, refurbishment, product classification, order history, tracking and shipping)Represent and demonstrate product as well as train staff for events. (Product Development and Product Marketing will provide key points and focus materials for event education).Coordinating and communicating with hotel contacts and destination services to support housing and food and beverage needs.Providing ongoing support to the PlayStation Lounge stores, including establishing content schedules, product distribution and collection, graphical update.Blulandinvestments Inc
Blulandinvestments Inc2006.01-Current(20 years)•regularly attended meetings with investment analysts and company managers to discuss financial matters•researching companies/competing brands•reading financial briefings (often written by investment analysts)•making informed financial recommendations and decisions•keeping knowledge up-to-date about the UK, Asia, US economy, current financial news, financial markets and more•assessing and interpreting complicated financial information•liaising with clients.Sony PlayStation
PlayStation2012.08-2015.08(3 years)* Educating store personnel on the PlayStation® product line * Analyzed sales data via Mats program and executed internal sales projects across big box retail accounts* Implemented and assisted in individual stores sales strategy via data from Mats to capitalize on stores pre-order and attach rates from a guerilla marketing stand point* Managed over 90+ stores in sales territory including retailers such as GameStop, Target, Best Buy, Toys R Us, Walmart, Frys, Sony Store, and Sony Outlet* Worked with SEL counter parts for cross promotional sales training to gain retail brand loyalty for entire Sony Ecosystem * Created and executed local marketing plans in a stationed territory to influence sales support for the PlayStation Eco-System on the consumer level* Assisted with execution of PS4 launch across big box accounts in assigned territory* Built and enhanced retail relationships to gain incremental space in big box stores* Executing placement promotional Point of Purchase (POP) materials * Monitoring product inventory and sales * Acting as the companys liaison to assigned retail stores * Resetting product displays * Maintaining the overall appearance of the PlayStation® product area * Repairing and updating interactive display kiosks for consumer interaction* Set-up products to plan-o-grams for consistant placement of products across all retailers in assigned territorySony Retail
Sony Electronics2011.08-2012.08(a year)- Executed sales strategy through daily huddles- Lead team on sales and attached rates in TV department - Top 5 in sales, and execution of store projects- In first year duration with Sony Electronics sales number reached $500,000+ in sales on an individual retail store level- Implemented Guerllia marketing initiative to generate in store sales on promotional products- Team building through communication, motivation- Providing coaching and in the moment feedback to other associates - Assisted to communicate store results to team members for better understanding of opportunities for operational improvement- Acted as an additional sales lead when needed- Continually improved product knowledge through Sonys on-line training program.
Educational experience
San Jose State University
Marketing bachelor of science (bs)Santa Clara University
International Business master of business administration - mba
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