Work experience

• Partner Marketing Director - Consumer, Asia

  Microsoft

  2019.01-Current

  (7 years)

  11 years 11 months
• Consumer Product Marketing Manager, Windows & Surface, Asia

  Microsoft

  2017.07-2018.12

  (a year)

  (1 year 6 months) 职位:Pacific
• Manager

  Apple

  2013.11-2017.07

  (4 years)

  (3 years 9 months) 职位:Manager
• Greater China General Manager

  Tecniche Nuove Media Group

  2012.04-2013.10

  (2 years)

  (1 year 7 months)
• Greater China General Manager

  Tecniche Nuove Media Group

  2005.10-2011.06

  (6 years)

  (5 years 9 months) Thanks to a strong business management approach and brand strategy I have launched and developed “Tecniche Nuove Media group” in Greater China (firstbased out of Hong Kong and then of Beijing). Marketing strategy and action plan for Tecniche Nuove Media Group and Marketing Consultancy: • Set up of the company in Greater China and opening of the three offices (Hong Kong, Beijing and Shanghai), P&L, budget planning and management with strong focus on marketing • Design and implementation of yearly strategic marketing investment plan. Developed and executed creative and cost effective marketing campaigns and initiatives in order to drive business. Creation of integrated marketing campaign across multiple disciplines: direct marketing, events and exhibition, traditional and online advertising. Managing marketing vendors such as advertising company, PR agency and media agency, supervising advertising development and execution of various campaigns • Developing and executing interactive marketing strategies including social media, Website design and development and content updates for web and micro sites Reporting: • Produce reports to headquarters of monthly sales and marketing activities • Monitor and report performance of marketing communication and lead generation programs including ROI and other key metrics • Provide headquarter regularly with competitor benchmarking information (pricing, marketing campaigns, events.) Marketing consultancy for our clients: • Formulate effective brand marketing strategies • Planning and execution of PR, event, sponsorship, as well as other marketing and promotional activities, to achieve desirable brand image, optimize consumer awareness and to create strong brand awareness for our clients’ products • Clients’ budget control to ensure maximum effectiveness .
• Communication and PR Manager

  Senaf srl - Tecniche Nuove Media Group

  2002.05-2005.10

  (3 years)

  (3 years 6 months) - Develop annual integrated marketing plan in support of growth objectives, execute tactics against plan and adjust plan as necessary in response to the changing market and competitive environment - Creative production management responsibilities for all corporate channel communication materials, including print, advertising, websites, radio, outdoor, collateral, photo shoots, product launch materials - Complete makeover and revamp of the company brand image and each exhibition advertising campaign - Defined and implemented the new PR strategy, lead the RFP process to appoint a new PR agency - Planned, negotiated and did the media buying online and offline for 10 trade exhibitions
• Account Manager

  Wieden + Kennedy Amsterdam

  2001.05-2002.04

  (a year)

  • Define regional marketing strategy with country specific adaptation for Vodafone’s “Hello” global branding campaign in Europe across 12 countries, ensuring the local implementation was according to W+K’ standards and guideline. Breaking away from conventions, this campaign set the bar for telco advertising and recast Vodafone’s dominance by establishing an unprecedented emotional connection with consumers in the category. • Supported the production of TV spots and print campaign, coordinating local versioning and adaptation across all markets • Define and implement country specific marketing action plan in coordination with local brand managers • Coordinated the realization of the Vodafone brand guideline for communication. • Troubleshoot of conflicts with local advertising agencies, clients, global advertising agency and media company (Mindshare London). • Encouraged clients to proactively and continuously share data, information, insights and strategic problems.
• Account Executive

  Wieden + Kennedy

  1999.05-2001.04

  (2 years)

  Executing the Woman Nike Campaign through online, guerrilla and local executions and events across all Italy Coordinated the localization and adaptation of national campaigns (includingTV, print, radio and online) Creating two local campaign ad hoc for Nike Italy (including guerrilla, print andlocal activities)
• Media Planner Assistant

  Cia Medianetwork (now Cia:mediaedge)

  1999.01-2000.01

  (a year)

Educational experience

• SDA Bocconi University

  2003.09-2006.01

  (2 years)
• The Hebrew University of Jerusalem

  Communication and Journalism

  1996.01-1999.01

  (3 years)
• Mario Falco High School

Certificates