- Develop, lead, and execute integrated communications strategies and campaigns for our global partner ecosystem- Partner with business and alliances stakeholders, team members, and executives to develop targeted messaging and communications plans- Process program information, business processes, and feedback to write compelling, concise, and user-friendly communications that prepare and enable employees for change, mobilize them to action, and excite them about our partner vision - Create and lead internal and executive communication efforts that represent the Alliances community in executive meetings, committees, and internal company events- Leverage all communications channels including email, social and partner community to build best in class communications both to our partners and internal alliances organization- Ensure compliance with style standards, technology tools, GDPR, etc. - Manage a communications team as well as external vendors to and ensure alignment across all channels

- Drive Marketing @ Scale programs for the Salesforce Partner eco-system via Marketing Center- Enable Unmanaged partner network via marketing best practices and partner communications- Support our @ Scale Partner Sales team via recruitment, retention and enablement initiatives- Lead partner marketing communications efforts across Partnerships and AlliancesPreviously:- Drove co-marketing plans with Salesforce’s top Key and Strategic Consulting Partner accounts- Supported alignment of business/marketing plans with top partners to drive sourced ACV- Supported internal GTM AMER, HLS and FinServ sales teams- Collaborated with Exec Programs, Campaign Marketing, Field Marketing to increase partner attachment - Drove initiatives around utilizing Marketing Cloud for partner communications and newsletters- Directly managed Shared Services group and GTM AMER Partner Marketing

- Manage the Salesforces Global Marketing Cloud partner network and AMER GTM partner segments- Develop and support joint partner marketing activities and align business and marketing goals with our top accounts- Manage Marketing Cloud partner communications program- Support internal Channel, Agency, GSI and GTM sales teams- Drive Marketing Cloud MDF program, helping partners drive demand and grow sourced ACV- Manage Partner Marketings Shared Services group

- Provided guidance around content development and demand generation best practices- Managed and create SEO/SEM strategies for clients- Developed best practices for unique social platforms and manage an organizations voice- Monitored overall social engagement and build standardized marketing plans to help engage a clients customer base

- Report directly to VP of Marketing- Manage, coordinate and execute all items related to company partner enablement programs- Manage, run and execute all event related strategies including trade shows and partner events- Project Manage & coordinate marketing campaigns & promotions related to partners- Own vendor, distributor and partner relationships as well as the marketing department budget- Assist in sourcing new leads for sales through trade show coordination- Assist demand generation efforts, launches and campaigns

- Manage all partner marketing initiatives including events, channel presence, partner relationships and outreach- Develop and execute online acquisition and campaign strategies to help increase sales margins- Source new leads directly to channel sales team- Assist in lead generation and manage active partner base- Provide end-to-end support and marketing strategy to over 5,000 partners enabling them to grow their business and close deals- Project Managed 2013 + 2014 Annual Report

- Executed/managed corporate brand/strategy and communication through marketing and social engagements- Contributed/developed SEO/SEM strategies/plans for clients- Managed CRM, pr/marketing initiatives and created content for blog & social media outlets- Developed/executed new corporate marketing strategies- Assisted in business development and building client relationships- Managed interns and report directly to Thinkso’s Partners

- Worked closely with event team, completing tasks involving marketing, operational and recruitment initiatives- Live and virtual event experience, including the roll out of Everything Channels COMDEXvirtual- Helped drive sponsorship sales margins through marketing initiatives- Co-managed and built a social media plan (Twitter, Linkedin, Facebook and Youtube)- Hit recruitment targets for a variety of live events- CRM management and data scrubbing- Assisted in developing and driving Channel@Work, a charitable initiative at live events