Work experience

• Regional Sales Lead- DACH

  Anker solix

  2025.07-Current

  (10 months)

  • Led end-to-end regional business operations and P&L management for energy storage and consumer electronics across Germany, Austria, and Switzerland • Built and scaled strategic channel partnerships with major retail, distribution, and B2B partners • Defined regional go-to-market strategy, pricing architecture, and commercial policies to drive sustainable revenue growth • Led flagship product launches and localized marketing initiatives to accelerate market penetration • Optimized margin structure, rebate programs, and cost efficiency through data-driven performance management • Directed cross-functional collaboration across sales, marketing, product, and supply chain teams
• Product and GTM Director

  Firstunion

  2024.08-2025.05

  (10 months)

  • Built and successfully launched new brands (0–1) for the German and UK markets • Owned end-to-end product strategy, roadmap, and go-to-market execution, including marketing, KOL/influencer programs, and POS/retail activations • Scaled newly launched brands to over RMB 100 million in annual revenue within 12 months
• Ecommerce Business Owner

  阿里巴巴集团

  2022.04-2024.05

  (2 years)

  (2 years 2 months) 1. Business owner of small cleaning appliances and kitchen appliances 1)Incubation of new trend categories and new segmentation trends in traditional categories: Based on the trend of more diverse segmentation of kitchen appliances, scenarios, and needs, incubating multiple new trend categories will bring 30 million GMV increments and promote product upgrading; Traditional category development, replenishment, and promotion of new supply strategies, attracting merchants and comodies to promote a 30% increase in the number of dynamic sales products in the industry 2) Building industry commercial ecosystem: industry layout、 brand category、 price segment strategies based on consumer decision-making factors; Hierarchical brand operation, adding ten merchants(GMV>5000w),succsessfully incubating and comprehensive brands like bear and Dreame, cross-border brands, incubating international brands such as Blaupunkt and Panasonic; Building a diversified brand matrix; Collaborate and resonate across all channels (such as Tmall supermarket, Youpin,International, and Super Shopping Guide models) to establish controllable channels; 3) Content based marketing for kitchen features: Collaborate with both internal and external menu content specialized apps, with more than 15% of visitors on site coming from content . Continuously promote brand and category marketing, cross category-innovation, leveraged brand external marketing investment, and establish a long-term marketing onsite field to guide new consumer demands; 4) Redefining new trends in kitchens, promoting product iteration and supply optimization, creating trend benchmarks: new trends in products (portable,packaged, etc.), new trends in occasions (office, travel, etc.) 2. Led cross-functional strategic project, improve the search and guidance efficiency of IPVs on the search and promotion side; Promote cross-border marketing/sales measures ; Platform UV growth plan
• Innovation/Corporate Start-up Project leader

  BSH Home Appliances Group

  2018.10-2022.01

  (3 years)

  6 years 8 months (3 years 4 months) -Led smart home related innovation project to accelerate new innovative product& digital features with Lean startup methodology, guided the execution of customer research, defined the product and IoT Business Model -Proposed and contributed to Innovation process adjustment and defined new laundry care innovation policies, strategies and goals -Guided project team members to implement the Agile(scrum) Methodology in the project -Coordinated different product and business model requirements between all big regions(Asia Pacific/North America), promote innovative products and resources from HQ to major regions.
• Steategic Product Manager for Product Division Dishwasher

  BSH Home Appliances Group

  2017.08-2018.09

  (a year)

  (1 year 2 months) -Led research on the whole markt ,industry,consumers and competitors, identified specific pain point of Chinese consumer and proposed effective measures, which led to 13% growth of customer satisfaction. -Initiated new product variants and product development projects via extensive market and benchmarking analysis, contributing to an annual sale growth of 79% vs. previous year -Supported intelligent home connect products with more valuable use cases with deeper understanding of chinese consumer behavior -provided sales performance analysis and inputs to 8-year product portfolio
• Regional Controller

  strategies

  2016.06-2017.08

  (a year)

  (1 year 3 months) - Led customized SAP financial report generation based on solid business understanding on different categories -Responsible for intercompany financial issues(charging, transfer price) regarding profit and taxation - Provided ad-hoc financial analysis and recommendation for Management through reporting - Provided financial advisory to all product categories through monitoring their
• International Trainne in the Function Controlling

  cost

  2015.06-2016.06

  (a year)

  and EBIT efficiency (1 year 1 month) Job rotation in Munich and the factory in Giengen -Participated in global scale project “Sales Efficiency”, analyzed promotor cost structure and suggested a more performance driven bonus system, which causes 1% less promoter cost vs. previous year -Rotated in different departments in Controlling and Finance, and obtained comprehensive understanding of the working content of each functional organization -Quickly adapted to new cross-cultural working environment and mastered new working content -Built up reporting-and cost calculation template, compiled User Manuel such as (credit risk management system)and coach to different regions

Educational experience

• otto-friedrich-universitat bamberg

  经济学

  2013.01-2014.01

  (a year)
• FH Merseburg

  Business Administration and management, general

  2010.01-2012.01

  (2 years)
• Nanjing Fifth High School

Certificates