Crystal
San Francisco Bay AreaNationality United States
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Work experience
Product Operations Manager
PlayStation2022.06-Current(3 years)Sr. Retail Marketing Operations Project Specialist
PlayStation2017.01-2022.03(5 years)• Managed projects for the Retail Marketing Operations and Training teams• Liasion for new hire onboarding within the Retail Marketing Field team• Established updated new hire processes• Managed digital pre-order content for all major retailers• Coordinated hardware and peripheral display creation, approvals, and distribution• On-air personality for internal Field Team podcast• Created training content for products and services intended for associates at retailRetail Channel Marketing Specialist
PlayStation2015.02-2017.01(2 years)• Executed marketing initiatives in various retail environments: in-store, web, mobile • Fostered the relationship between major retail partners for go-to-market planning • Developed integrated retail plans for every product to enhance PlayStation ecosystem • Managed creative projects with outside vendors to support various retail channels • Delivered and created presentations on brand campaign status and executions • Project managed across all major retail accounts for 3rd party retail partnership planningSr. Retail Marketing Department Administrator/Training Specialist
PlayStation2014.06-2015.02(9 months)Sr. Department Administrator (June 2014 - February 2015)• Managed logistical planning and execution for Guerilla POP, software sleeves, and hardware boxes• Handled multiple POP budgets • Organized and entered data for product tracking • Worked cross-functionally with various departments: Creative, Product Marketing, Sales, etc.• Planned and serviced departmental events: PSX, Fall Sales Conference• Responsible for the submission and distribution of digital pre-order content • Assisted in 1st Party retail planning• Pioneered new processes to better work flow of department• Provided general administrative support for department.Retail Training Specialist (June 2014 - February 2015)• Composed training documents, modules, and informational articles • Reconciled user issues of OnPlayStation training site• Ran periodic twitter promotions through the official OnPlayStation account• Moderated forums on various OnPlayStation sites• Assisted with national broadcasts of OnPlayStation Live Chats• Authored, edited and published articles for OnPlayStation magazine (Publications featured below)Bioengineering & Therapeutic Sciences Administrative Analyst / Lab Manager
University of California, San Francisco2013.11-2014.06(8 months)• Drafted and edited various documents: letters of support, appointment letters, PowerPoint presentations, etc. • Filed expense reports• Data entry• Researched pharmaceutical publications: PubMed, Web of Science, JSTOR, etc.• Responded to various department inquiries• Communicated with other collaborative institutions• Managed calendar appointments• Serviced events• Notated meetings• Ordered office and lab supplies• Shipped and received packages• Created travel itineraries• Provided support to a 16-member lab and faculty, especially the department chairOffice Intern / Docent
International House Davis2013.03-2013.06(4 months)• Performed front desk duties, such as: answered telephone inquiries, booked venue rentals, scheduled meetings, assisted members, etc.• Facilitated and substituted English conversational classes• Provided tours of venue• Created various informational materials (reimbursement forms, weekly schedules, member listings, class listings) via Microsoft Office Suite • Promoted and serviced I-House events through various means: Facebook, I-House website, in-personSales Associate
GameStop2010.10-2011.01(4 months)• Hired as a seasonal worker during my transition to university.Sales Associate
GameStop2007.11-2010.06(3 years)• Received, inventoried, and stocked shelves with product• Maintained a clean and orderly store • Provided customer service• Configured in-store marketing • Answered phone inquiries• Promoted new products• Enrolled customers in Edge Card membership programQuality Assurance Tester
Electronic Arts2007.04-2007.09(6 months)• Tested software for defects (soak, black-box, etc.)• Ran various test cases to determine problematic issues• Troubleshoot basic computer complications• Wrote QA bug reports to be addressed by development• Composed daily reports• Communicated with team members of various departments to accomplish projects: Compliance, Development, QA
Educational experience
University of California, Davis
Double Major: Psychology and Communication bachelor of arts - baCity College of San Francisco
Arts and Humanities associate of arts - aa
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