Markess stands for Marketing Success. Whether you need marketing planning or execution, we are here to help. In the marketing world, theres no one size fits all, so we tailor our services based on your business needs. Over the years, our seasoned marketing professionals have provided services to Silicon Valley tech companies. Areas of services include lead generation, acquisition, retention, pricing, messaging and positioning, market sizing, new product launches, product sunset, life cycle marketing, digital marketing, marketing communications, sales collateral, upsell and cross sell, program management, partner marketing, channel marketing, A/B testing, and consumer research. Visit us at www.markess.us

Helped SMBs automate their business by getting business apps talking and sharing data.• Led direct-to-customer acquisition via display ad, retargeting, marketplace listings, SEM, social media • Launched an extensive targeted drip email campaign to improve paid conversion• Managed new co-marketing initiatives with strategic partners

Led cross-sell and up-sell of 1st and 3rd party solutions to expand the QuickBooks Ecosystem.• Led all acquisition efforts for Apps.intuit.com, created winning digital campaigns, opened a new offline sales channel, and leveraged powerful accountant influencers• Created in-product ad placements for adjacent solutions which became the best practice for the division• Implemented new targeting strategies based on deep customer insights and analytics resulting in 2X+ improvement in the conversion rate

Managed QuickBooks Accountant and QuickBooks Bookkeeper revenue: responsible for messaging, pricing, bundle strategy, campaign briefs, monthly forecasts, and lead generation.• Received Marketing Star Award for identifying customer insights and driving 18% YOY revenue growth in a flat category• Launched new SKU to shift from outright software purchase to an auto-renew subscription model • Spearheaded a SKU sunset plan based on customer research and market sizing, thus prioritizing resources to higher ROI projects

Enhanced alumni engagement, strengthened alumni support, and engaged women alumni to grow personally and professionally. Produced monthly luncheons and bi-monthly speaker events.

2011-2012 Senior Value Stream Manager In this leadership rotation, led cross functional teams to solve complex problems, drive process improvements, and implement change management. Lean Six Sigma Blackbelt certified.2008-2010 Senior Marketing Manager, Super Premium WinesManaged a portfolio of eight fast growing brands while developing a team of 4 associate marketing managers. Developed and executed marketing plans comprising go-to-market strategies, line extensions, print advertising, public relations, point of sale collateral, digital media, events marketing, channel marketing, consumer promotions, consumer research, in-store demos. 2005-2007 Marketing Manager, InternationalManaged a portfolio of brands including flagship brand. Drove strategic planning, global branding, new product development. Successfully navigated in a highly complex and regulated category across international markets. 2003-2004 Associate Marketing Manager, Premium Wines