Founded by one of Indonesia’s renowned advertising creative directors, Schmidt Ideas is a creative agency helping companies to tell their story and connect with people. I am mainly focused on improving the digital experience and marketing of our client DSJ, one of Indonesias top international schools, for which I handle the strategy and implementation of UX, SEO, CRM, and technology:📈 Helped reverting a negative trend, improving client revenue by 17% within 1 year, and student numbers by 36% within 2 years📲 Increased organic website visitors by 144% and Google Page Experience by 97% in 12 Months🔀 Created a new website UX and content structure to improve lead creation and conversion rates🎯 Tailored and implemented a holistic CRM for lead, client, and student management🔍 Created and executed a comprehensive multilingual SEO strategy and smoothly migrated the website

Successfully assisted a leading global social media platform in seamlessly migrating their business blog from a custom in-house system to Contentful. Ensured meticulous adherence to best SEO practices, scalability, and maintaining an efficient workflow throughout the migration process.

Enmintech is an exploration services company providing geophysical, geological, and UAV services to the resources, energy, and construction sectors in Indonesia. I was contracted for creating the new brand and web experience, including project strategy and management, industry and competitive research, branding, UX research and design, web development, SEO/SEM and content strategy.

Part of the first few hires that shaped two award-winning products, Jakarta’s premium coworking space and Asias first B2B marketplace for professional services. For business clients, the latter simplified discovering and collaborating with suitable service providers, who could utilize our SaaS for managing their services and clients.👥 Developed and managed the creative team that received four Employee of the Month awards🍎 Shaped and advocated the branding strategy and identity of the company and products💡 Created creative concepts for marketing projects, planned and supervised the implementation⚙ Created creative workflows, SOPs, performance benchmarks, and production documents📊 Conducted research, set goals, and analyzed performance of creative team and projects, SEO, and marketing campaigns, to create reports with actionable insights to optimize performance🎬 Managed photography and video production for events, interior architecture, interviews, case studies, company profiles, and animations, while executing major projects by myself💬 Communicated projects between the marketing, tech, product, and leadership team, and managed external creative agencies and freelancers that delivered content, design, and SEO

Driving the product design of our coworking website, B2B services platform, and service provider SaaS, while leading our UI/UX designers and other stakeholders involved.🔀 Led the UI/UX strategy, research, and design of our products using design thinking, usability and A/B tests, web and product analytics, wireframes and interactive prototypes, etc.🔘 Created and documented a holistic product design system👨🏻‍💻 Developed 3rd website version in WordPress, increasing site speed by 5x and boosting SEO

Before joining the company full-time, I was contracted to support the team with creative strategy and content creation during and post launch of the coworking space.‍👨🏻‍🎨 Supported the head of marketing with creative strategy and guided the graphic designer with creative concepts and advice for creating appealing marketing materials📸 Created the coworking space imagery and covered the grand opening🎬 Created outside-the-box video content for social media and website

Tinggal was a travel startup specialized in leveraging technology for Indonesian budget travelers and budget hotels. We provided a hotel booking platform (Tinggal.com) as well as a cloud based property management SaaS (PrimeOptimax), which was designed for the needs and challenges of family owned hotels, offering machine learning for business forecasts and recommendations.👥 Managed and trained the creative team of four direct reports (graphic designer, photographer, videographer, content creator), ensuring OKRs, deadlines, and quality were met continuously⚙️ Improved project and team management by creating a central asset library, creative workflows in Podio, and company wide design standards and documentation🎬 Created creative concepts and supervised production of photography, videography, graphic design, and animation, both in-house and outsourced, for our booking platform, marketing campaigns, and virtual reality travel app (360° VR, drone aerials)🍎 Created the visual brand identity of our property management system PrimeOptimax

Responsible for creating and improving our 3 tech products, together with the Head of Tech and Head of Marketing, using user research, wireframing, prototyping, etc.🛎 Created an UI/UX overhaul for our hotel booking platform, which improved mobile bounce rate by 23%, pages per session by 27%, and conversion rate by 58%🔮 Created the UI/UX and supervised the on-schedule implementation of our experimental virtual reality travel app, which got praised by users and established a strategic partnership🛏 Created the UI/UX of our website and property management system (SaaS)

Helped multiple entrepreneurs, like award winning Singaporean fashion designer Amber Zhang, to develop their scalable brand and visual identity.

As part of a high volume store, I learned to maximize efficiency and deal with high pressure and multitasking, while upholding high quality standards for each single order. Besides having earned a place in the Coffee Master program, I contributed to multiple top performances of my store in district events, including multiple wins and a district record for sold coffee beans.

I provided clients with photography services for corporate, event, wedding, and architecture shootings, tailored to their specific brand needs or personal taste, while always striving to delighted them by going beyond their expectations. I covered the whole range from concept and art direction to digital post production and creative deliverables.

I joined the award-winning advertising production company of acclaimed photographer Sebastian Tan for my Practical Training Semester and assisted in production and preproduction of commercial photography and TV commercials, conducted castings and recon, and handled smaller projects and shootings.

I taught English as a Second Language in a private school in Shanghai and a public junior high school in Suzhou. I handled one-on-one and group classes with up to 30 students, ranging from teenagers to adults, and successfully guided two students to pass the IELTS test in order to study abroad. I started as a volunteer (30h/week) and later transitioned to a part-time job.

Arlt is a leading computer retailer in Germany, with focus on customer centric consulting. I assisted clients to find tailored solutions for their needs from our wide array of over 8,000 tech products and configured and assembled custom PC systems while driving sales. Moreover, I managed the client database and orders, and solved hard- and software issues.