Work experience

• SEO SPECIALIST

  GET CLICKS

  2023.05-Current

  (2 years)

  Managed client relationships and coordinated closely with internal teams to ensure smooth project execution. Conducted comprehensive SEO audits and implemented strategies to optimize website performance. Performed keyword research and on-page optimization to improve organic search rankings. Led blogger outreach and managed link-building campaigns to enhance domain authority. Collaborated with copywriters to develop content marketing strategies that align with client goals. Provided detailed reports on SEO performance, utilizing data to recommend strategic adjustments.
• SOCIAL MEDIA MARKETING specialist

  DIOUS FURNITURE GROUP CO., LTD

  2022.01-2022.12

  (a year)

  Achieved a 90% growth in social media followers across platforms by implementing effective social media marketing strategies. Monitored website traffic and conversion rates to develop and nurture customer relationships. Managed Facebook and LinkedIn accounts, enhancing user experience and optimizing product information to increase engagement. Analyzed operational data via Google Analytics and other tools, improving social media strategies to boost natural traffic by 50%. Worked with the marketing team to create and adjust advertising campaigns based on monthly performance data.
• DIGITAL MARKETING SPECIALIST

  FOUR OCEAN STUDIO

  2020.05-2021.12

  (2 years)

  Created multimedia content across social platforms (Facebook, Instagram,Twitter, YouTube, LinkedIn) to drive brand awareness and app promotion. Developed and managed marketing content channels, including forums and video content, to maintain customer relationships and engagement. Conducted market research to analyze overseas social media trends and adapted promotion strategies accordingly.
• CUSTOMER CARE OFFICER - HONG KONG

  HSBC HONG KONG BANK

  2018.08-2019.04

  (9 months)

  Handled inbound customer inquiries and complaints from local and overseas customers, providing top-notch service and resolving issues efficiently. Cross-sold general insurance products, including travel insurance and loans, achieving excellent sales performance. Passed the IIQE papers 1, 2, and 3 within 2 months of joining, enhancing knowledge of financial products.

Educational experience

• University of Guangzhou, Baiyun University

  BUSINESS ENGLISH

  2015.01-2018.01

  (3 years)

Certificates