Business nature: Technology - Manufacturer and Vendor I am responsible for Global events’ management - Mobile World Congress 2024 (in Barcelona), World Police Summit 2024 (in Dubai), Malaysia Technology Expo 2024, Syscom Expo 2024 (in Mexico City), Andina Link and Smart Class Expo 2024 (in Colombia), Infralogistics & Warehousing Expo 2024 (in India), and so on. New product launch - outdoor dual-band Wi-Fi 6 access point, signal radar, WLAN controller, etc. Growth subscribers of company’s social media and database Content management of social media posts for promotions Marketing collateral in different languages to support business growth, such as newsletter, landing page, factsheet, datasheet, leaflet and brochure, invitation eDM and so on. Internal and external communication - the joint press releases with the business partners Website revamp projects AnApp Technologies Limited

such as SEO, SEM, email campaigns, etc. 1 Content marketing leveraging social media tools, including Facebook, LinkedIn, Wechat, etc. Advertisements on Facebook and LinkedIn Lead generation program leveraging LinkedIn’s Sales Navigator Website revamp and creation

I am responsible for Corporate Communication – managing the corporate communications budget and executing the approved programs according to the plan within the assigned budget; Preparing press releases and newsletter; Managing marketing collaterals,, such as corporate brochure, solution/technology brochure, etc; Media Relations – Enhancing media presence/visibility to meet business lines’ strategies and needs; Preparing the write up, circulate and following up on media releases; Identifying local news angles/ideas for press briefings/events, interviews, news releases, etc. Advertising & Branding – Assisting in above the line (ATL) and below the line (BTL) campaigns in support of business lines’ strategies; Advising on media space buying and sponsorship opportunities to maximize the coverage; Managing the advertising agency to ensure that their works are delivered within budget and on schedule; Event Management - Managing client acquisition and retention programs, budget, vendors (such as IBM, VMware, etc.) for joint- marketing events. Customer Relationship – Managing CRM Programs, such as regularly sending customers the company news, informing them of the latest offers, etc.;
Database Management - Managing customer databases for blasting eDM / eNewsletters, etc. Working with local retail teams to ensure that we collect good client information; Analyzing the customer information and campaign performance regularly. Direct Marketing Program – Arranging the direct mailing and e -direct mailing campaigns; Program execution; Designing the client programs to various customer segments (New customers, Inactive customers, VIP 3 Programmatic). Dimension Data China / Hong Kong Limited Corporate Communications Specialist Business nature: Information Technology - Global System Integrator I am responsible for Corporate Communication – managing the corporate communications budget and executing the approved programs according to the plan within the assigned budget; Preparing press releases and newsletter; Managing marketing collaboration, such as corporate brochure, solution/technology brochure, etc; Working with the headquarter in designing the brochures. Public Relations - arranging media roundtable/media interview for the business win, the launch of new services, etc.; working with Public relations company to launch media events; Managing media budget.; Media Relations Enhancing media presence/visibility to meet business lines’ strategies and needs; preparing the write up, circulating, and following up on media releases; Identifying local news angles/ideas for press briefings/events, interviews, and news releases. Advertising & Branding Assisting in above the line and below the line campaigns in support of business lines’ strategies; Advising on media space buying and sponsorship opportunities to maximize the coverage; Managing and working closely with advertising agencies to ensure that works are delivered within budget and on schedule; Event Management - Managing client acquisition and retention programs, including expo such as Cisco Expo 08, EMC Forum 08, etc. or seminars such as “Cisco ICT Works”, developing and managing event budget. Vendor Relation Management- Managing vendor (such as Cisco, EMC,Microsoft, etc) relationships for the joint-marketing events; Customer Relation Management- Managing the CRM Programs to regularly send the company news and latest offers to the customers. Database Management- Managing customer databases for blasting eDM / eNewsletters, etc.; working with local retail teams to ensure receiving good client information; Analyzing customer databases regularly. Direct Marketing Program-managing the direct mailing and its e-version campaigns; designing the client programs for various customer segments (New customers, Inactive customers, VIP programs, etc).

Information Technology: Local System Integrator I am responsible for Corporate Communication - Preparing press releases, newsletters and monitoring corporate websites; Standardizing corporate leaflets, posters & catalogs, preparing corporate video; Preparing training material for corporate clients, such as Hospital Authority, etc. Public Relations - Attending Press Conferences that were organized by the Hong Kong Trade Development Council on behalf of the company, such as the Press Conference of Hong Kong Medical and Health Care Fair 07; Responsible for jointly marketing issues, such as interviews with media; Keeping a close relationship with media such as Careertimes, Apple daily, etc and keeping them updated of the company news; Event Management - Managing marketing event, either expo such as ICT Expo 07, Hong Kong Fashion Week 07, International Medical & Health Care Fair 07 or seminars such as “Seminar on the adoption of GPRS technology in the retail industry”, “Seminar on the benefit of applying QR code in warehouse management”, etc.; Managing study mission with Hong Kong Trade Development Council to Japan for learning the latest retail technologies. Mission named as “Retail Technology Mission to Japan”; 4 Nov2006–Mar2008 Arranging workshops with Hong Kong Productivity Council, such as Barcode & RFID workshop; Customer Relation Management - Keeping customers relations through CRM Programs, such as regularly sending customers about the company news, informing them the latest offers, etc.; Database Management - Managing corporate database for broadcasting press release, newsletters, etc.; Market analysis - Analyzing market trends either by product line or sales revenue, etc.; Exploring and identifying the potential market channels, opportunities, etc.;

y – Skincare and Cosmetic Manufacturer (Regional office ofDR. BABOR in Asia Pacific Region) I am responsible for Corporate Communication - monitoring Corporate Identity of BABOR in Asia Pacific countries; arranging joint promotion and marketing activities with Asian distributors; providing marketing and public relations support to the Asian distributors; analyzing the sponsorship issues. Developing BABOR website www.babor.com.hk and updating its content, such as creating extra features, adding icons, new languages, e -greetings card (for Christmas, NewYear, etc); managing the “e Newsletters” and “Business Development'' icons, etc.; monitoring and updating online membership system, such as creating new user-ids and passwords, webmail functions, etc.; Public Relations - negotiating with media for the best rating, advertising issues, monitoring the progress of advertisements; monitoring joint promotion with media, such as Jessica, AsiaSpa, Business Travellers (In-flightmagazines), etc.; preparing e- Newsletters, e-News & Product e-News, Press Release, etc.; Event Management - analyzing effectiveness of promotions and marcom programs, etc.; arranging seminars, workshops, training, marketing activities for branding in Asia Pacific Region, organizing international marketing seminar such as Cosmoprof Asia 2004, TFWA Singapore, etc.; 5 Feb2004–Oct2005 Database management - monitoring databases, including “Asian distributor