Assisted in providing strategic direction and leadership to the organization, departments, or business units to achieve overall objectives and goals Participated in the development of new ERP, POS, CRM and project management systems Collaborated with cross-functional teams to develop and execute integrated marketing campaigns that effectively communicate the brand message and drive brand awareness, engagement, and loyalty

Created comprehensive marketing plans that aligned with the company's overall marketing and business objectives (Team size: 8) Yearly Eshop ROI increased from 0.15 to 1.08 Increased monthly sales on HKTVMALL by 165% within 3 months

Developed and executed strategies to improve organic search rankings and maximize sales and qualified web traffic Increased organic website traffic from non-branded keyword searches by 783% within 8 months Achieved Google ranking No.1 for the most competitive keyword "床褥" (mattress)

Managed the SEO and Media Buy Team (Team Size: 15) Integrated traditional and creative ideas, using A/B testing to evaluate effectiveness , Prioritized growth channels Exchanged ideas, data, and feedback with other departments to refine user-centric product strategies