Chengbin Yu
IMC Manager@Oppo Philippines
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Summary
Integrated Marketing Communications. Bringing nearly 8 years of experience building and executing marketing strategies. Passionate about driving brand growth, leveraging on marketing practics in APAC, and data analysis skills honed at Waseda University, Japan. Quadrilingual and multicultural, enthusiastic about fostering a collaborative environment.
Work experience
IMC Manager
Oppo Philippines2024.01-Current(3 years)Account Manager
BlueFocus2017.01-2021.01(4 years)Marketing Coordinator
DJI2016.01-2017.01(a year)
Educational experience
Waseda University
Master's degree, Digital Economics & Media Studies2021.01-2023.01(2 years)Sichuan University
Bachelor's degree, Advertising2012.01-2016.01(4 years)
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