Cheng See Wai, Cherie鄭斯蔚's Resume

Cheng See Wai, Cherie鄭斯蔚

Marketing Officer

Female

Marketing Specialist

Live in Hongkong

Nationality China Hongkong

Summary

An independent marketing professional with 5 years integrated marketing experience in ICT, publications and agency industries. Strong sense of design with tactful communication and presentation skill.

Work experience

Marketing Officer
HKBN Enterprise Solutions
2022.09-Current
(3 years)
Work independently to execute company’s business objectives via integrated marketing activities including event management, social media marketing, etc. Co-host events with business partners (e.g. networking event, seminar,solutions day) to achieve win-win result. Design various marketing campaigns and through association engagement & booths exhibition to generate sales leads from various industry verticals. Prepare ALT & BLT materials (e.g. eDM, brochure, webpage, newspaper). Drive GTM & tactical campaigns collaborate with partners include: HPE, Cisco, Microsoft, HKTDC, HKPC, HKRMA, IDP, etc.
Senior Marketing Executive
Sun Ya Publications (HK) Limited
2020.11-2022.09
(2 years)
Conduct O2O sales promotions with more than 30 stores. Prepare and manage 52 booths in Hong Kong Book Fair. Organize online/offline events (e.g. workshop, competition, live-streaming) for children, parents & teachers. Prepare promotion materials (e.g. POPs, souvenirs) to boost sales and recruit members. Assist on physical store opening.
Account Executive
Muse Group Ltd.
2019.09-2020.11
(a year)
Propose digital marketing strategies & ideas. Prepare reports on digital marketing campaigns. Manage social media platform for FMCG clients. Social media advertising. Line up with KOLs & media for social campaigns. Clients include: Ocean Park, Quaker, Vitasoy, Frito-Lays, Tamjai, Enchanteur.