Work experience

• Graduate Trainee

  Group M

  2022.09-2023.07

  (a year)

  Monitored, evaluated and optimized media performance on various platforms including Google, Bing and Meta. Abstracted data from various platforms to summarize findings into insights to help client achieve goal like view, profit etc. Communicated with clients on the weekly/monthly bias about the performance and revised the media plan. Assisted the team on day-to-day campaign activation and material preparation.
• Digital Marketing & Social Media Development Associate

  Indigrow kids (online)

  2022.05-2022.09

  (5 months)

  Developed content plans with the team across social media channels, executed campaigns across channels. Built customer database via influencer marketing & email marketing, and designed and implemented a targeted PR strategy across geographies. Responsible for the promotion of the Chinese Culture Book, building community, especially the AAPI community and finding suitable KOLs to collaborate with to advertise the product.
• Marketing & Research Intern

  NBT Digital (online)

  2022.06-2022.08

  (3 months)

  Conducted a comprehensive check-up for the brands consisting of internal analysis, competitive analysis and customer insight analysis, found a partner to build up a growth marketing strategy. Created Minimum Viable Strategic Outputs, and developed owned, paid and earned media plans based on the Growth Strategy outputs. Iterated and optimized Growth Marketing Plans according to targeted growth metrics.

Educational experience

• The Hong Kong Polytechnic University

  Master of Global Business and Decision Analysis

  2023.09-2024.11

  (a year)
• Hong Kong Baptist University

  Bachelor of Business Administration (Hons.)

  2018.09-2022.07

  (4 years)

Languages