In 2023, I led the development of an innovative AI solutions focused on executive leadership. it offers a dual approach combining a specialized AI Virtual Expert tool and tailored in-house generative AI training for executives. This initiative enhances strategic decision-making and operational efficiency by equipping leaders with advanced AI capabilities. I managed a team of AI specialists and strategists, orchestrating the integration of cutting-edge technology with executive education. The project underscores my commitment to driving organizational transformation through technological empowerment, setting a new standard for leadership in AI first age.I have extensive experience in leadership, technology integration, and data analytics. As a leader, I successfully led cross-functional teams in exploring and integrating emerging technologies such as chat GPT, generative AI, and MARTECH. By collaborating with different departments, I identified opportunities for technology integration, resulting in improved marketing and sales effectiveness. I developed business use cases, proofs of concept, and investment justifications to drive technology adoption and enhance core business processes. Additionally, I implemented operational intelligence systems to prevent opportunity loss and improve resource management.

I led the creation of interactive dashboards, providing valuable insights to the C-suite and management teams, enabling them to visualize business performance. Additionally, I implemented a self-service business intelligence and analytics platform, boosting operational productivity. Through analytics training, I transformed internal talents into analytics citizens, fostering a data-driven culture.In a leadership capacity, I supported the CEO in integrating and streamlining business operations using the One Ananda Collaboration Platform. By leading cross-functional teams, we analyzed and optimized key processes, integrating operation excellence pillars and implementing solutions for productivity and profitability improvement. I mentored team members, developing their leadership and project management skills while encouraging exploration of new ideas and technologies.In term of data analytics, I spearheaded a data team in establishing a data-driven culture and implementing analytics solutions for business performance improvement and digital transformation. By building compelling business cases, I achieved increased organic revenue growth, improved cost of sale and sales funnel conversion rate, elevated revenue from high-value customers, and reduced cancellation rates. Moreover, I revamped daily processes and implemented operational intelligence systems for efficient management of low-potential customers.To ensure effective communication of insights, I integrated analytics scores with operational systems, creating interactive dashboards for the C-suite and management teams. Furthermore, I introduced a self-service business intelligence and analytics platform to enhance operational productivity. Through functional-based analytics training, I developed analytics citizens and cultivated a data-driven culture. To drive innovation and align team perspectives with corporate strategy, I utilized design thinking, agile, and PDCA/4DX frameworks, employing OKR methodology.

In my role as a leader in True Corp., I am responsible for formulating strategies and utilizing data analytics to improve the execution of strategies in support of the deputy Chief Marketing Officer (CMO). The non-mobile business unit, which focuses on fixed hi-speed broadband and pay TV services, generates an annual recurring revenue of 23 billion THB. Our core marketing strategy is Convergence, which involves offering bundled multi-services to the market.Convergence is a powerful approach, but it presents challenges in both strategy execution and service operation. Therefore, our key to success lies in defining achievable targets, developing executable strategies, and utilizing analytics to improve the execution process and stay on track.I am also responsible for assembling strategic initiatives and tracking their progress. Additionally, I oversee shared support units that work on data analytics and visualization. These units are essential in identifying areas for execution improvement and uncovering opportunities related to acquisition, upselling, cross-selling, and customer retention. Communication with relevant stakeholders is crucial in this process.Furthermore, strategic alliances play a vital role in True Corp.s business plan. We have focused on leveraging and enhancing our partnership with 7-Eleven as a key retail distribution channel for True products and services. To monitor and improve daily sales, we have implemented a business intelligence system and performance dashboard. Additionally, we have automated product replenishment for over 100 SKUs across more than 10,000 stores. This strategic alliance helps drive our business forward.

I spearheaded the transformation of long-term strategic goals into actionable annual execution plans. By implementing a robust process to control and evaluate the execution of our strategies, I ensured that the organization remained on track to achieve its objectives. One of my key accomplishments was the establishment of a comprehensive framework to identify and track appropriate key performance indicators (KPIs) across all business units. This allowed for a holistic assessment of the companys performance and facilitated data-driven decision-making at every level. By aligning targets and KPIs across the organization, I fostered a cohesive approach to goal attainment and ensured a unified direction for all business units.I played a crucial role in fostering cross-functional collaboration by working closely with various teams and departments to develop and implement strategic initiatives. Through effective communication and stakeholder engagement, I successfully aligned diverse perspectives and garnered support for our strategic vision. This collaborative approach not only improved overall efficiency but also enhanced the companys ability to adapt to changing market dynamics.Furthermore, I actively monitored industry trends, competitor analysis, and market insights to identify emerging opportunities and potential risks. By staying abreast of the ever-evolving business landscape, I provided valuable insights and recommendations to the CEO, enabling informed decision-making and timely adjustments to our strategies.Additionally, I played a pivotal role in enhancing the companys overall performance by driving continuous improvement initiatives. By implementing performance management systems and fostering a culture of accountability, I ensured that our strategies were executed effectively and efficiently. This resulted in improved operational effectiveness, increased profitability, and enhanced customer satisfaction.

As the Marketing Retention Manager/Commercial at Hutchison CAT Wireless Multimedia, I developed and strengthened the marketing retention function, enabling effective management of the revenue portfolio consisting of 1 million postpaid subscribers. Through rigorous analytics, I identified opportunities to maximize customer lifetime revenue by implementing strategic cross-selling and up-selling activities.By leveraging my expertise, I enhanced the capabilities of the marketing retention team, enabling us to identify and target specific customer segments with personalized offers and promotions. This approach resulted in increased customer satisfaction and loyalty, ultimately driving revenue growth.Furthermore, I implemented data-driven strategies to analyze customer behavior and preferences, allowing us to anticipate their needs and deliver tailored communication and marketing campaigns. This proactive approach contributed to higher customer engagement, reduced churn rates, and increased customer lifetime value.Collaborating closely with cross-functional teams, including sales, product development, and customer service, I successfully aligned our efforts to deliver a seamless customer experience. Through effective communication and coordination, we ensured consistent messaging and a unified approach across all touchpoints, resulting in improved customer satisfaction and brand loyalty.Overall, my strategic vision, analytical acumen, and collaborative leadership have been instrumental in the success of the marketing retention function at Hutchison CAT Wireless Multimedia. By continuously identifying and capitalizing on revenue-generating opportunities, I have played a pivotal role in driving the companys growth and maintaining its competitive edge in the highly dynamic telecommunications industry.

As a Senior Consulting Manager at Amdocs, I consistently deliver results by providing effective solutions with a strong focus on return on investment (ROI). Drawing on my expertise in telecommunications, I specialize in developing proposals based on two major Amdocs solutions: Convergence Billing and CRM.With a deep understanding of the telecommunication industry, I leverage the power of Convergence Billing and CRM to create tailored solutions for our clients. By analyzing their unique needs and challenges, I design comprehensive strategies that optimize their operations and drive business growth.Utilizing the ROI model, I demonstrate the tangible benefits of implementing Amdocs solutions to clients. By quantifying the potential returns and cost savings, I enable them to make informed decisions and secure executive buy-in for the proposed solutions.Through effective project management, I oversee the successful implementation of Convergence Billing and CRM solutions, ensuring seamless integration with existing systems and minimal disruption to daily operations. I collaborate closely with cross-functional teams, including developers, engineers, and stakeholders, to ensure the delivery of high-quality solutions within agreed timelines.Furthermore, I am committed to providing exceptional customer service throughout the entire engagement. I maintain strong relationships with clients, understanding their evolving needs and aligning our solutions accordingly. By delivering ongoing support and guidance, I ensure their long-term satisfaction and foster lasting partnerships.In summary, as a Senior Consulting Manager at Amdocs, my expertise lies in providing effective solutions through the utilization of Convergence Billing and CRM. With a focus on ROI, I develop comprehensive proposals and oversee successful implementations, resulting in satisfied clients and optimized business operations.