(6 years 6 months) Vietnam 1. Promoter & Field Force Management: Overall performance management of PGFF team in North, Center and South regions of Vietnam. Develop KPI and performance measurement by Management by Objectives Approach Manage cost of investment by monthly reviews and apply neccesary adjustment for effective investment on promoter & field force Strategic report to HODs : Cost/Performance Analsysis, Promoter Value- added activities proposal: Product Marketing/Marcom event supports, POSM management, In-store Activities. Recruitment, training and coaching for promoter team: ensure high performance promoter/field forces 2. Brandshop Management & Front-liner Efficiency Overall Management of POSM and In-store activities of each brandshop monthly, quarterly Supervision of PGFF performance and sale-out results, adjustment (headcount/swith location) of promoters/field force for better Return on Investment Develop concept of Shop - in- Shop in dealer store: boost sale out & product awareness to public 3. Integrated Marketing Activities : In-House Seeding program: train FF/Promoter to be highly interact with customer in both online (Official Fanpage/Website/Mini Campaigns) and offline (dealer store/brandshop) B2B Business Development: Co-branding with 6 national banks to offer exclusive discount/promotions to business and customers. 4. Front-liner Support to Marcom/Product Marketing: Initiative supports for Marcom activities: Major Event, Product Launching Initative supports for Product Marketing Activities: Workshops, Product Training to Reader 5. Trade Marketing - Channel Distribution Management: Co-ordinate with Marcom to design monthly/quaterly promotions Support dealers with showcase/POSM/Demo units Dealer engagement program such as dealer trip, training and entertainments.