Work experience

• Senior Account Manager

  IPG Mediabrands

  2022.04-Current

  (3 years)

  Key clientsSingapore Prison ServiceYellow Ribbon SingaporeGovtech SingaporeAmazon SellersNUS Development Office (Giving)NUS Business School (post-graduate studies)
• Independent Marketing Consultant

  -

  2019.01-Current

  (7 years)

  I work with an efficient team of four excellent marketers to help businesses adopt relevant, data-driven marketing strategies. I plan, execute impactful strategies and measurable results to meet with business goals, with services limited to: - Account/ Client Servicing- Copywriting & Content Strategy - Organic and Paid Growth - Social Media Ads Management and Budget Planning - Graphic Design- Community Management - Creating framework and Strategy for Building An Online Community on internal platforms- Retail Marketing Strategies & Storefront Design - Paid Search Engine Marketing - Video Production (Brief, Ideation, Storyboard Planning, Overseeing Shoots) - Leads Generation - Influencer and KOL Outreach -Branding- Training workshopsIndustry: Food & Beverage, Retail, Hospitality, Education, Consumer Services, Government accounts, Travel-Clients: Chan Brothers, Goodman Fielder, Paco FunWorld, Olive Grove, Prize Station, Meadow FreshPlatforms: Agora Pulse, Sprinklr, Social Bakers, MailChimp, Hootsuite, Photoshop, Sprout Social, Locowise
• Account Manager

  Brew Interactive

  2021.02-2022.10

  (2 years)
• Community Manager

  Golin

  2019.02-2021.01

  (2 years)
• Consultant

  RTG Consulting Group

  2019.09-2020.02

  (6 months)

  Management ConsultancyConsultant for Inspire (Marketing and Communications pillar)
• Freelance

  Tinkle

  2018.05-2018.12

  (8 months)

  Clients Accounts: Jumbo Seafood, JPOT, Tsui Wah, Ng Ah Sio, Melia Bali, IWC Schaffhausen, GaigSocial media marketing performanceCommunity managementCopywriting and content creationEvents planning Create, curate and manage all published content - images, videos, written Develop content strategy for paid and non-paid media Facebook and Instagram marketingCustomer Relationship Management
• PR Account Coordinator

  Finn Partners

  2018.05-2018.08

  (4 months)

  Clients - FCM Travel, ARLANXEO, LANXESS, Panduit, Tableau • Media and crisis communications training, press materials development, spokesperson branding proposal, briefing books, press releases, bylines distribution across APAC markets, media pitching, product launchGenerated 7-figure PR value for clients