Helping a long-standing yet young brand to grow and manage end-to-end ecommerce business. My responsibilities include but not limited to managing 15 plus marketplace platforms and website, strategic P&L involvement, catalog and content optimization, online merchandising, customer service processes and engagement, order fulfillment, managing returns, optimize business processes and multi warehouse inventory management.• Drive sales and revenue growth via pricing, promotions, implement and monitor targeted marketing strategies, self-installation product videos to familiarize new product launches and promote visibility in the market.• Manage existing accounts, seek new prospect accounts - JBPs, forecast, order management and support consumer satisfaction.• Manage, coach, supervise and work with various cross functional stakeholders for key accounts, sales, marketing, finance, legal, MIS, factory production, CRM, warehouse and supply chain operations.• Analyse competition and market trend, consumer behavior to identify improvements and growth opportunities.• Negotiate, appoint and manage agency partners for performance marketing and adaptation of modern trends in Ecommerce.

• Boost sales via drop shipment, hyper local deliveries, exchange programs, product rankings (reviews & ratings), and product combos, cross selling and up selling features improving overall consumer experience.• Budget, analyse and report daily, weekly, monthly business revenue and marketing ROI across platforms.• Implement promotional strategies such as lightning deals, best deals, coupons, coordination with cross-functional leadership to complement product and business strategies for pricing.• Major achievements include 3X growth in revenue, Drop-ship / Self-ship strategy and successful vendor evaluations, 20% reduction in returns, improved traffic, sales and many more.

• Manage and report KPI’s for online marketplaces - shipments and delivery performance, inventory planning and forecast, logistics and commercials, product and brand marketing to uphold brand value.• Manage growth, catalog health, brand infringements, coordinate with multiple business stakeholders for various marketplace channels - Amazon and Cloudtail India, Flipkart and OmniTechRetail, Pepperfry etc.• Implement and manage marketplace programs - Self-ship, Drop-ship, MFN Local and MFN Local Prime on Amazon, Alpha and Alpha-lite programs on Flipkart with the objective of better conversion and reduction in lead time to consumers.• Ensure timely stock transfer to maintain optimal inventory

The key roles and responsibilities was to lead daily e-commerce operations, ensuring excellent customer service, adherence to SOPs, high-accuracy task completion, and targeted SLAs to deliver critical operational processes.• Maintain precise product enlistment for multiple fitness brands with appropriate attributes and specifications to ensure catalog quality and reduce rejection rates. Optimize shopping / CX on the website via backend platforms like Shopify and Woo-commerce.• Design, develop, implement and maintain business solutions and recommendations to improve performance, operational procedures within the ecommerce department for inventory management, order processing and customer service.• Manage team, initiate KPIs, performance reviews and regular one-on-one development meetings.• Develop, monitor and maintain work flow management reports and tools to support data analysis and reporting, providing and monitoring ops performance dashboards on a regular basis.• Using SQL development and query tools, develop and troubleshoot various data warehouse and BI issues.• Vendor initiatives and negotiate with vendors to establish joint goals and improve pricing structure and market penetration.• Drive change and encourage growth by providing guidance and support to employees; aid employees with difficult customer’s scenarios, coach them and demonstrate effective and professional communication with internal and external stakeholders.

Being part of Global Retail Pricing Analytics and Operations Team, the KRA were to organize, plan, prioritize and schedule work assignments to ensure that pricing at Amazon remains competitive and in line with our core principles - provide low prices, wide selection (selection parity) and convenience to worldwide customers.•Innovative and exemplary leadership ability with the inspiration to motivate and assist others. Adept at analysing, conducting research, develop continuous process improvements and incorporate business process initiatives to increase efficiency.•Manage and monitor the team on a daily basis, train new hires and watch over Cause of Error (COE) analysis. Maintain and improve performance metrics of ongoing project, share reports about team’s productivity and progress for business reviews.•Act as liaison between the tech team and the manual operations team to drive data-oriented analysis to identify and recommend technology solutions via automation.•Improved Amazon’s selection across marketplaces and categories worldwide, based on ongoing trends and gaps through identification of products with high probability for purchase by SKU rationalization.•Monitor competitors who have online presence to provide the organisation business the extra edge by interacting with the technology teams and set up deep node crawling for these worldwide competitors to achieve operational and business goals.•Design and implement price match strategies as per changing competitor landscapes. Automate the manual process involved in catalog development for pricing recommendation by testing tools developed by tech team to support automation.•Developed process improvement workflows to drive the organization’s revenue by 60%, utilizing automation resulting in 65% improvement in team productivity.

•Perform standardized Retail processes & operations contributing to catalog development and pricing recommendations under a Global team.•Daily work allocation and effective resource utilization as a SME to deliver program critical results on time and customer satisfaction. Track and maintain operations / business goals and SLA metrics.•Was part of Weekly and Quarterly Business Review (WBRs and QBRs) reports to provide inputs on pricing suggestions, pricing rejections, pricing correction and resolution of escalations.