Work experience

• Product Manager

  W.L. Gore & Associates (Hong Kong) Limited

  2017.10-2025.04

  (8 years)

  W. L. Gore & Associates is a global materials science company dedicated to transforming industries and improving lives. Since 1958, Gore has solved complex technical challenges in demanding environments – from outer space to the world’s highest peaks to the inner workings of the human body. With approximately 13,000 Associates and a strong, team-oriented culture, Gore generates annual revenues of $5 billion. Responsible Applications: - Consumer Electronics: Smart phones, smart watches, ear buds, AR/VR devices, smart home devices, action cameras, wearable devices, BT speakers, 2 way radios and scanners - Key customers: - USA : Apple, Google, Meta, Amazon, Microsoft, Motorola, Garmin, Bose, Honeywell, Gopro - Europe : Airbus, Pepperl+Fuchs, Thales - Asia : Sony, Panasonic, Huawei, Xiaomi, Oppo, Vivo, Lenovo, Honor, Insta360, ASUS, Job Description and Achievements Responsible for Electronic Venting Product Lines including Acoustic and Pressure Equalization Vents - Fully responsible and managing Profit and Loss, sales revenue and margin dollar growth, pricing, business strategy planning and execution, and New Product Development. - Partnering with global sales and marketing associates to drive top line sale growth while maximizing profitability to achieve or exceed corporate sales target and objectives. - Increased sales revenue and gross margin dollar by 23% and 25% respectively in FY25 vs FY24. - Analyze market and industry trends, customer needs, competitive landscape & translate into strategic vision and business plans. - Define and implement short to long term business plans and marketing strategies for continuous growth in sales, market shares and brand recognition. - Formulate and implement new product development roadmaps - Coordinate with MARCOM team to formulate and drive marketing and activities for current and new products. - Integration with global operations, technology, supply chains and sales associates. - Conduct overseas customer visits to promote new and existing products and to support partnership development projects and customized new products.
• Director

  KEMET Electronics Corporation

  2014.06-2016.06

  (2 years)

  Tantalum BG Product Marketing KEMET Electronics Corporation (NYSE: KEM) is a leading global supplier of electronic components with headquarter in Simpsonville, South Carolina, USA. It offers customers the world's most complete line of surface mount and through- hole capacitor technologies across tantalum, ceramic, aluminum, film, and paper dielectrics, along with an expanding range of supercapacitors, electromechanical devices and electromagnetic compatibility solutions. KEMET’s customer base includes most of the world’s major electronics ODM, OEM and EMS companies, and electronics distributors. Production is measured at over 30 billion pieces per year. It operates 23 production facilities and employs 10,420 employees worldwide. It achieved total sales revenue of US$823 Mil in Fiscal Year 2015. Business Group: - Tantalum capacitors - Ceramic capacitors - Film and Electrolytic capacitors Application: - Consumer Electronics: Personal computers, servers, LCD/LED TV, monitors, game consoles, set-top boxes - Handheld Electronics: Smart phones, digital cameras, wearable devices - Automobiles: Engine management, comfort and infotainment equipment, ADAS - Industrial controls and machineries, smart meters, medical equipment - Military, Aerospace and High Reliability instruments Key customers in Automotive, Telecom, Industrial, Military and Consumer Electronics segments: - USA : Apple, Hewlett-Packard, IBM, Microsoft, Emerson, Dell, Motorola, Cisco, Honeywell, Boeing, Lockheed Martin, Texas Instruments, SanDisk, Seagate, General Electric, Ford, General Motors, Delphi - Europe : Philips, Nokia, Siemens, Ericsson, Alcatel, Bosch, Osram, Schneider, Airbus, V.A.G, BMW - Asia : Huawei, ZTE, BYD, Lenovo, Oppo, HTC, Asustek, Foxconn, Quanta, Inventec Job Description and Achievements Responsible Tantalum Product Lines include - Specialty, High Reliability, Military/Aerospace grade capacitors - Commercial grade capacitors (ODM, OEM and EMS accounts) - Super capacitors - Fully responsible and manage P&L, sales revenue growth, pricing, business strategy planning and execution, and New Product Development. - Coordinate and work closely with global sales team to drive top line sale growth while maximizing profitability to achieve or exceed corporate sales target and objectives. - Analyze market and industry trends, customer needs, competitive landscape & translate into strategic vision and business plans. - Define and implement global business development plans and marketing strategies activities for continuous growth in sales, market shares and brand recognition. - Perform product portfolio analysis and identify opportunities for new products. - Conduct market research, sales analysis and forecast to identify and target new business segments and sales opportunities on the market. - Conduct overseas customer visits to promote new and existing products and to support partnership development projects and customized new products. - Conduct product and application trainings to sales team, distribution channel partners and end customers.
• Global Sales Director

  BRC International Ltd

  2013.06-2014.04

  (a year)

  BRC International Ltd. is a multinational company in heavy industry; it was established in 1989 with headquarter in Hong Kong. It is the world’s leading supplier of high performance medium to large size cast iron and steel rolls up to 60 tons in weight for steel mills which manufacture building and infrastructural construction steel products and seamless pipes. It also provides a wide range of cast and forged rolls to flat product mills that manufacture metal panels for automobiles and whitegoods. BRC International Ltd. manufactures and sells products to over 40 countries and over 260 customers and mills. It has 7 sales offices and 3 research and manufacturing facilities around the world. Job Description and Achievements - Lead the regional sales directors and managers to achieve corporate sales target and objectives. The sales team includes 4 Regional Sales Directors, 4 Account Managers and 3 Customer Service Managers. - Contribute to business planning at the top executive level and develop integrated sales and marketing strategies that align with and achieve company’s mission, vision and business objectives. - Define and deploy robust sales & marketing programs to boost the market size and market share of our global business, in addition to enhancing our brand value. - Establish targets in areas such as product mix, sales volume, market penetration, channel partnership, and to ensure achievement of these targets in a cost-effective manner. - Formulate and deploy product line development plans and market positioning. - Negotiate business terms with major clients that will maximize the organization’s interests. - Manage sales and marketing, and customer service activities with global and local customers. - Lead and develop the sales & marketing management team and drive employee engagement. - Conduct market research, sales analysis and forecast to identify new business and sales opportunity. - Conduct overseas customer visits, exhibitions and seminars to promote products and services, and to strengthen market recognition of corporate's brand and image.
• Global Product Manager

  Littelfuse Inc

  2006.11-2012.11

  (6 years)

  Littelfuse Inc. (NASDAQ: LFUS) is a multinational company with headquarter in Chicago, USA. It has been providing leading circuit protection products and solutions for consumer products for over 85 years. It has 18 sales and distribution offices and 10 research and manufacturing facilities around the world. Since 1992, Littelfuse has been listed in US NASDAQ. Littelfuse solutions can be found in virtually every product that requires electrical energy, from electronic appliances to automobiles, and from computers to telecom devices. It has over 7,900 employees globally and achieved total sales revenue of US$852 Mil in 2015. Circuit Protection Devices: - Circuit breakers, Fuses and Resettable PTC for over current protection - Silicon and Polymer products for over voltage protection Application: - Consumer Electronics: Personal computers, servers, LCD/LED TV, monitors, game consoles, set-top boxes - Handheld Electronics: Smart phones, digital cameras, wearable devices - Automobiles: Engine management, comfort and infotainment equipment, ADAS - Industrial controls and machineries, smart meters, medical equipment Key customers in Consumer Electronics and Industrial segment: - USA : Apple, Hewlett-Packard, IBM, Microsoft, Emerson, Dell, Motorola, Cisco, Honeywell, Boeing, Lockheed Martin, Texas Instruments, Seagate, General Electric, Ford, General Motors, Chrysler, Delphi - Europe : Philips, Nokia, Siemens, Ericsson, Sagem, Alcatel, Bosch, Osram, Schneider, Airbus, VW, Audi - Asia : Sony, Toshiba, Panasonic, Sharp, Nintendo, Pioneer, Sanyo, Hitachi, Samsung, LG, Huawei, BYD, ZTE, Lenovo, HTC, BenQ, Asustek, Foxconn, Quanta, Inventec Job Description and Achievements Responsible Fuse Product Lines include - Surface Mount Nano Fuses, Surface Mount Thin-Film Fuses and Ceramic Chip Fuses - Axial Lead Pico Fuses and Specialty Fuse M&A Contribution: - Conduct market research and analysis on the TAM/SAM/SOM of the market segment - Assess the competitive landscape and discovers alternative scenarios, opportunities, threats, risks and go-forward value drivers - Identify the potential M&A target companies and the value propositions to the company - Conduct initial, exploratory conversations with targeted companies - Involve in exploring whether the target companies are open to exploring strategic alternatives or a complementary collaboration to drive value for its shareholders and strengthen the organization - Involve in detail discussion on the possible collaboration business models and structures - Formulate and implement global business development plans and marketing strategies activities for the fuse product lines. - Coordinate and work closely with global sales team to drive top line sale growth while maximizing profitability in order to achieve or exceed corporate sales target and objectives. Achieved sales revenue of US$105 Mil in fiscal 2011, a growth of 4% over 2010 sales revenue, and 36% over 2009 revenue. Successfully launched 8 new products in 09/10 which generates over US$8 Mil new revenue in 2011. Lead the operation team to complete manufacturing facility relocation to achieve annual operational saving of US$2.5 Mil. - Fully responsible for the Profit and Loss, sales revenue growth, pricing, business strategy planning and execution of the fuse product lines. - Define and implement short to long term business plans and marketing strategies for continuous growth in sales, market shares and brand recognition. - Formulate and implement new product development roadmaps and to ensure new products are released to the market on schedule. - Lead and manage the R&D team in developing and launching technology leading products to the market. - Coordinate with MARCOM team to formulate and drive marketing and promotional activities for current and new products. - Conduct overseas customer visits to promote product lines and to support partnership development projects. - Conduct market research, sales analysis and forecast to identify and target new business segments and sales opportunities on the market.
• Sales Engineering Manager

  V Motor Limited

  2005.10-2006.11

  (a year)

  V Motor Limited, a wholly owned subsidiary of Johnson Electric Holding Ltd., is a newly established company in 2005 with currently over 2,000 employees. It is specialized in low cost electric motor design and manufacturing for a wide spectrum of applications, including home appliances, power tools, business and personal care products. Job Description and Achievements - Lead the sales team to achieve corporate sales target and objectives. The sales team includes 2 Senior Sales Engineers, 6 Sales Engineers and 2 Sales Officers. Grow the sales revenue from US$19 Mil in fiscal 2005 to US$40 Mil in fiscal 2006. Lead the team to achieve BOM cost reduction of over 12%. Lead the team to successfully developed 15 new customers in 2006. - Define and implement business development plans and marketing strategies for business and sales growth. - Formulate and deploy product line development plans and market positioning. - Manage sales and marketing, and customer service activities with global and local customers. - Conduct market research, sales analysis and forecast to identify new business and sales opportunity. - Present new product line and business proposal to current and new customers.
• Sales Manager

  Wong’s Electronics Company Limited

  2002.09-2005.07

  (3 years)

  Wong’s Electronics Company Limited was established in 1962 and was listed in the Hong Kong Stock Exchange since 1983. It is specialized in Electronics Manufacturing Services (EMS) and in Original Design Manufacturing (ODM) services for a wide spectrum of electronic products. It currently has over 4,000 employees and its total sales revenue is over US$300 Mil in fiscal 2005. Job Description and Achievements - Lead the sales and marketing team to achieve corporate sales target and objectives. The sales team includes 1 Assistant Sales Manager, 1 Senior Customer Service Officer and 3 Customer Service Officers. Achieved and exceeded the sales target of US$32.2 Mil. in fiscal 2003, US$40.1 Mil. in fiscal 2004 and US$45.1 Mil. in fiscal 2005. The team successfully expanded the number of products from 35 to over 50. Penetrated and developed new business with 3 new divisions in key accounts. - Oversee all sales and marketing, and customer service activities with US and Japanese corporate customers including the followings: Alcatel (USA), a leading hardware and service provider for wire and wireless telecommunication. International Game Technology USA, the biggest slot machine manufacturer in USA Symbol Technologies Inc. USA, a global US$1 billion+ solution provider in laser bar code scanning, imaging bar code scanning, RFID, laser projection displays, mobile computing and wireless technologies. Mitsubishi Electric, a leading company with diversity in developing wide spectrum of industrial, electrical and electronic products - Manage and develop strong and intimate business relationship with US and Japanese corporate customers. - Formulate, implement and evaluate business development plans and marketing strategies for business and sales growth. - Accountable for the account performance in profitability, sales revenue and volume, costing and profit margin. - Conduct market research, sales analysis and sales forecast to identify and develop sales opportunity on current and potential business. - Prepare business proposal and presentation to current and potential customers. - Coordinate closely with internal departments to facilitate the on-time delivery of outstanding quality electronic products and services to customers.
• Senior Project Engineer

  Johnson Electric Industrial Manufactory Limited

  2000.11-2002.09

  (2 years)

  Johnson Electric Industrial Manufactory Limited was established in 1959, it is the world leader in motors for automotive and commercial markets. Johnson Electric has over 40,000 employees and subcontract workers in 20 countries; it is exporting its products to over 30 countries for over 100 applications. In fiscal year of 2005/2006, it generated sales turnover of over US$1.5 billion. Job Description and Achievements - Lead and manage Power Tools Business Unit project team in planning and control of project development, engineering and production follow up in motor industry for power tools applications. - The project team consists of 5 Project Engineers. I successfully developed over 20 new projects from concept start to mass production. - Handle and maintain liaison with local and overseas customers for tackling their needs and requirements. - Assess customer requirements, evaluate project feasibility in engineering, production and costing aspects. Translating customer application requirements to product functions. - Define product and technical roadmaps to maximize efficiency in product development. - Responsible for product design, competitive product development, research & analysis.
• Computer Aided Engineering (CAE) Engineer

  Intelligent CAD

  1999.10-2000.11

  (a year)

  /CAM Technology Limited Intelligent CAD/CAM Technology Ltd. was established in 1994. It focuses on providing advanced IT solutions on 3D CAD, Computer-Aided Engineering (CAE), Product Data Management (PDM) products. Job Description and Achievements - Develop strategies and tactics to support CAE software sales growth in diversified engineering fields. - Provide professional consultancy on solving engineering problems with Finite Elements Analysis software. - Carry out customer engineering projects with the application of Finite Elements Analysis (FEA) and supporting with technical calculation and justification. - Conduct seminars and training courses on the applications and the uses of FEA software. - Provide pre and post sales technical support on CAD/CAM/CAE products. - Successfully grew the CAE software market from the ground up to 5 new customers in the industrial sector. - Successfully introduced the CAE software into 3 Universities (HKU, HKCU, HKUST) in Hong Kong as official tutoring tools in Mechanical and Civil Engineering courses.