Developed marketing and commercial strategies.Conducted consumer studies with neuromarketing tools, launching a new coffee brand packaging. Implemented action-oriented plans based on market research.Digital marketing content strategy.

-Developed and implemented local marketing strategies to win consumer preference, gained +6% market share in ‘14.-Led multi-functional business planning process, with avg sales growth of 4%.-Data-driven approach for decision making, providing performance analysis and transforming insights into actionable plans for short and long-term growth.- Lead portfolio performance analysis and recommendations for simplification.- Leadership of field agency team on in store execution-Supported the commercial relationships with analytics .-Elaboration of investment optimization, revenue and profitability projects.-Ensure consistent use of brand elements.

- Developed Central America brand strategy, gained 1% total market share and +5% in Panama in ‘13.- Guiding local based Marketing team across to ensure flawless executions- Portfolio management and pricing strategy by country and channel.- Brand financial planning ensuring sales and profitability, achieved +12% growth ‘13vs’12.- Market and consumer insight research projects.- Advertising strategy and agency management.

- Led the Category Management process, provided assessment on performance and customer-centricaction recommendation, driving +7% sales growth ‘11 vs ‘10.- Lead catman analyst in the completion of field activities.- Development of exhibition guidelines, assortment and planograms.

-Business developing strategy for Walmart Costa Rica, recovering market share in toothbrush.-Planned promotional grid and activation, and supported KAM on key negotiations.