Work experience

• Senior Digital Strategy Executive

  Publicis Media

  2023.01-Current

  (3 years)

  (2 años 2 meses)
• Senior Digital Strategy

  Experiencia publicis media

  Extracto Passionate Senior Digital Marketing Executive with 2 years of experience in the ever-evolving world of digital marketing. Coming from a non-marketing background, I have immersed myself in this dynamic field, acquiring valuable knowledge and skills along the way. Driven by a thirst for learning, I have embraced the challenges of digital marketing and quickly gained expertise in crafting effective strategies that drive brand awareness and deliver tangible results. Through continuous self-education and hands-on experience, I have developed a deep understanding of various digital channels, including social media and Programmatic advertising. My unique background brings a fresh perspective to the digital marketing landscape, allowing me to think creatively and approach campaigns from different angles. I leverage my diverse skill set to bridge the gap between marketing and other disciplines, bringing forth innovative and integrated solutions that maximize customer engagement and business growth. I thrive on collaborating with cross-functional teams, utilizing my strong interpersonal skills to foster relationships and facilitate seamless communication. With a data-driven approach, I analyse campaign performance, extract meaningful insights, and optimize strategies to ensure optimal ROI and exceed objectives. My passion for marketing is matched by my dedication to personal and professional growth. I embrace emerging trends, continuously expand my knowledge, and stay ahead of the curve in this rapidly evolving industry. 3 años 8 meses
• Digital Strategy Executive

  IBERVEG SPAIN SL

  noviembre de 2021 - junio de 2023 (1 año 8 meses) -Briefing publishers and curating their responses to develop media plans and campaign strategies -Responding to briefs with bespoke solutions based on campaign KPIs and objectives -Establish and maintain relationships with key internal and external partners to facilitate multi-faceted solutions for advertiser campaigns -Managing & complete RFP request across various online channels including Programmatic Display, OLV, DOOH, Audio, Youtube and Social. -Mentoring and providing training and support to new hires and Digital Strategy Executives. -Monitoring performance and pacing of live campaigns, ensuring campaign optimisations are made where possible. -Coordinate efforts across team to ensure campaign and vendor booking in MediaOcean records are accurate.
• Waitress

  Off to Work

  mayo de 2018 - septiembre de 2018 (5 meses) I learned multiple skills in the workplace related to hospitality as I also obtained the following certificates: · Food Safety Level 2 ·Healyh and Safety Level 2 ·Certificate of Achievement in Allergy Awarness ·Certificate of Achievement in Till Training ·Certificate of Achievement in Service That Sells

Educational experience

• VIU - Universidad Internacional de Valencia

  MS, Criminology
• Universidad de Granada

  Chemistry
• Coventry University

  Analytical Chemistry

Certificates