Carla Vaiter
FemaleLive in United KingdomNationality United Kingdom
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Work experience
Senior Digital Strategy Executive
Publicis Media
2023.01-Current(2 years)
(2 años 2 meses)
Senior Digital Strategy
Experiencia publicis media
Extracto
Passionate Senior Digital Marketing Executive with 2 years of
experience in the ever-evolving world of digital marketing. Coming
from a non-marketing background, I have immersed myself in this
dynamic field, acquiring valuable knowledge and skills along the
way.
Driven by a thirst for learning, I have embraced the challenges of
digital marketing and quickly gained expertise in crafting effective
strategies that drive brand awareness and deliver tangible results.
Through continuous self-education and hands-on experience, I
have developed a deep understanding of various digital channels,
including social media and Programmatic advertising.
My unique background brings a fresh perspective to the digital
marketing landscape, allowing me to think creatively and approach
campaigns from different angles. I leverage my diverse skill set to
bridge the gap between marketing and other disciplines, bringing
forth innovative and integrated solutions that maximize customer
engagement and business growth.
I thrive on collaborating with cross-functional teams, utilizing my
strong interpersonal skills to foster relationships and facilitate
seamless communication. With a data-driven approach, I analyse
campaign performance, extract meaningful insights, and optimize
strategies to ensure optimal ROI and exceed objectives.
My passion for marketing is matched by my dedication to personal
and professional growth. I embrace emerging trends, continuously
expand my knowledge, and stay ahead of the curve in this rapidly
evolving industry.
3 años 8 meses
Digital Strategy Executive
IBERVEG SPAIN SL
noviembre de 2021 - junio de 2023 (1 año 8 meses)
-Briefing publishers and curating their responses to develop media plans and
campaign strategies
-Responding to briefs with bespoke solutions based on campaign KPIs and
objectives
-Establish and maintain relationships with key internal and external partners to
facilitate multi-faceted solutions for advertiser campaigns
-Managing & complete RFP request across various online channels including
Programmatic Display, OLV, DOOH, Audio, Youtube and Social.
-Mentoring and providing training and support to new hires and Digital Strategy
Executives.
-Monitoring performance and pacing of live campaigns, ensuring campaign
optimisations are made where possible.
-Coordinate efforts across team to ensure campaign and vendor booking in
MediaOcean records are accurate.
Waitress
Off to Work
mayo de 2018 - septiembre de 2018 (5 meses)
I learned multiple skills in the workplace related to hospitality as I also obtained
the following certificates:
· Food Safety Level 2
·Healyh and Safety Level 2
·Certificate of Achievement in Allergy Awarness
·Certificate of Achievement in Till Training
·Certificate of Achievement in Service That Sells
Educational experience
VIU - Universidad Internacional de Valencia
MS, Criminology
Universidad de Granada
Chemistry
Coventry University
Analytical Chemistry
Certificates
Digital Marketing Foundations
Expert Certificate in Criminal
Profiling
Programmatic Advertising
Foundations
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