Carie (Schlesinger)'s Resume

Carie (Schlesinger)

Director, Home Entertainment Channel Marketing

Female

Marketing Director

Live in United States

Nationality United States

Director, Home Entertainment Channel Marketing
Samsung Electronics America
2022.10-Current
(3 years)
10 years 10 months (3 years 3 months) Built and lead a team of 4 channel marketing managers to support all Home Entertainment (TV, Soundbars, Memory products) marketing initiatives across national Retail accounts/partners.
director, marketing - channel marketing, mobile products
Samsung Electronics America
2021.04-2023.03
(2 years)
•Lead all marketing strategy & execution for the entire Mobile product portfolio on Amazon.com, including digital media, site merchandising, GTM/NPL, promotions and operations (budgets/vendor contracts) •Developed robust Prime Day strategies in 2021 and 2022, resulting in YoY growth of 46% and 31%, respectively •Strategic planning & execution with CE/DA divisions for improved CEJ for key events (Samsung and Amazon events) •Onboarded new digital agency and new performance marketing team Aug 2021, and again in Apr 2022
Senior Marketing Manager
Samsung Electronics America
2018.02-2021.03
(3 years)
(3 years 2 months) Head of Mobile products marketing, including paid digital media (SEO/Programmatic/OTT/Audio/Live Commerce), site merchandising, promotions and operational activities on Amazon.com • Directed 2020 media strategy & execution resulting in YOY increases of: 112% Organic SOV, 117% Ordered Revenue • Led cross-category and Agency teams in planning and execution of first-ever Samsung Week on Amazon, exceeding sales targets by 30%, and delivered 16.2x RoAS. Now implemented across other Channels and 4x annually on Amazon • Led strategic marketing efforts which resulted in a 30% YOY sales increase in 2020 and 2019 on Amazon.com • Led marketing programs which resulted in #1 ranking in US market share for Unlocked phones in Q1/2020 • In 2020, created and curated a Samsung Mobile Brand Store within Amazon.com, generating over $20M revenue • Global program lead in partnership with Amazon Transparency to mitigate counterfeit products, lost buy box, and ultimately increase sales • In 2018, led HQ and Global agency initiative for first-time programmatic Amazon ad campaign, achieving 40:1 RoAS • Increased sell-through of Watch Active2 on Amazon.com through partnership activations for The Ellen Show “12 Days of Giveaways” and Amazon Health Tour/Treasure Truck events • Piloted visual merchandising installations and rep training programs for national retailer locations to increase sell-through • Developed App based Trade-in platform and subsequent programs to support new product launches and promotions
Marketing Manager
Samsung Electronics America
2015.03-2018.01
(3 years)
(2 years 11 months) Leadership for National Promotions across National Retailer & Carrier Distribution Channels • Operationalized retail promotions tailored to national carrier & retailer intricacies driving brand presence, device sell-through & increased ROI • Established new POP strategy across 20K retail locations to drive 25% increase in pre-order demand sales Q1/2017 • Drove record sell-through of 1.5M Gear VR units in 2016 launch promotions, leveraging cross-functional partnerships • Led business planning for a $30M+ annual budget driving all promotions, creative & customer service vendor activity • Managed, designed and executed rep incentive portal/programs which exceeded annual participation by 30%
Marketing Manager
The Neiman Marcus Group
2007.09-2015.03
(8 years)
(7 years 7 months) Led all marketing activities for the InCircle loyalty and Neiman Marcus private label credit card program; one direct report • Developed annual strategic marketing plans, including cross-functional systems enhancements, Branding, Training, CDM/Email, POP in-stores and consumer Direct mail • Leveraged analytics to develop monthly customer acquisition plans, including customer and sales associate incentives • Led the design and execution of a robust sales associate training program (vendor MarketBridge), resulting in a 30% comprehension increase • Managed strategic redesign of the InCircle loyalty program (consultants frogdesign) to increase customer engagement and reduce spend • Created and presented monthly InCircle marketing performance updates to CMO, CFO and Capital One leadership • Led marketing communications, creative requests & sales for B2C/B2B gift card program (2009 – 2011) • Drove 46% increase in B2B gift card sales following implementation of new pricing strategy • Signed new B2B clients resulting in over $20 million in annual gift card sales
Marketing Director
Sam's Wines & Spirits
2004.05-2007.05
(3 years)
(3 years 1 month) Reported directly to CEO/President of $50M multi-store fine wine retailer in the Midwest; four direct reports • Developed & executed the company's first strategic branding platform across all customer and associate touch points • Directed paid search (Google SEO), web creative & functionality enhancements, which increased online traffic by 150% • Developed a high-profile local radio DJ advertising campaign that increased store traffic and community buzz • Increased loyalty program membership by 25% through loyalty program enhancements
Account Supervisor
DDB Chicago
2000.09-2003.09
(3 years)
(3 years 1 month) Clients: The Chicago Bears, Van Kampen Investments, Cardinal Health, Lands’ End, National-Louis University • Developed and produced first-ever, strategic brand advertising campaign for Cardinal Health • Led strategic and creative development for first National TV campaign for Lands’ End following Sears’ acquisition • Led integrated marketing strategy/execution for Chicago Bears 2002 Permanent Seat License sales program, resulting in record ticket sales ahead of all other NFL team franchises at the time (awarded EFFIE and Cannes GoldLion) • Re-branded and relaunched the Van Kampen Investments loyalty program for Top Producers
Senior Account Executive
The Richards Group
1996.12-2000.09
(4 years)
(3 years 10 months) — December 1996 to September 2000 Clients: AIM Mutual Funds, American Standard Heating and Air, Compass Bank, The Staubach Company, Golden Corral Restaurants, MD Anderson Cancer Center • Managed and implemented several multi-media brand advertising efforts. Included work for consumer and business-to-business accounts ranging in size from $.5MM $10MM in billings • Managed the creative development process and execution; including TV, radio and various forms of print communication vehicles • Monitored the process and provided input and direction for media planning teams for all clients • Monitored spending and tracked budgets for all clients
Advertising Coordinator
Haggar Clothing Co.
1995.04-1996.12
(2 years)
(1 year 9 months) Clothing Co. Advertising Coordinator — April 1995 to December 1996 Reports to Marketing Director, responsible for day-to-day management of the Co-op Advertising program and assisting with advertising and visual merchandising projects. • Implemented, managed and executed $2MM co-op advertising program consisting of more than 2000 national, regional and local retailers • Initiated search and managed the review process to select a co-op advertising administration service agency • Managed collateral materials development with advertising agency, Goodby, Silverstein and Partners • Developed the Co-op Advertising Training Manual and conducted seminars for sales force • Reinforced brand identity [and increased brand usage consistency] by developing and implementing new clothing labels
Assistant Account Executive
Chiat Day
1992.01-1994.01
(2 years)