Execution of lead generation marketing efforts that includes partnership collaboration and exploring new marketing and advertising channels. Other than that, I curate content to shape the brand voice.1. Partnership Business Developmenta) Community Partnership building b) Explore and develop new channels for content marketing & lead generation activities2. Content Marketing & Managementa) Kickstart & maintaining the community blogsite, article editorial & content writingb) Link building 3) Product Marketinga) Tactical campaign planning and execution for both the WORQ brand and SPARQ (mobile app powered by WORQ).b) Social media planning & executionc) Setting up WORQ in e-commerce platform (Eg. Shopee Mall)4) PR & Brandinga) Shape & execute the brand voice and PR angle of the company and founder b) Vendor management

Explore, develop business leads for Astros Localisation team (subtitling & dubbing).1. Exploration of new business leadsa) Research and approach potential business deals; focusing on external clients. External client list consists of international channels, production house, consumer product company. Liaising with clients from the USA, Hong Kong, Singapore, India.b) Preparation of proposal and present sales pitch to potential clients. c) Draft and propose rate cards (both general and packaged rates)d) Response to service inquiries, prepare project brief and quotation.2. Business administration a) Assist in setting up the business unit for the department, create and update templates for the business such as Order Forms, Delivery Order Report, Letter of Erasure.b) Coordinate the creation of the departments marketing material by liaising with external vendors adhering to the branding guidelines. c) Attend to external audit queries, ensuring all business procedures follows the compliance guideline.d) Responsible for all new client on-boarding: registration, document gathering.e) Responsible for monthly invoicing that includes verification of order placed, completed delivery, credit rebate (if any).3. Ensure client satisfactiona) Ensure smooth and on-time delivery for all clients projects, managing clients expectations, bridging between clients and operation team/vendors. b) Vendor sourcing to meet clients needs for more language pairs such as Bahasa Indonesia, Korean, Mainland Chinese, Japanese.

Brand manage Playcube (Subteam of The Cube - Digital Content of Celcom), liaise with various game content providers to source for quality content. Plan and execute various promotions bundles to offer customers an all-rounded mobile experience.

Coordinate & plan the development, integration, implementation & management of new/enhanced music contents as well as managing campaigns for existing products.a) Create and manage Celcom branded tactical campaign related to digital music throughout the year to encourage Celcom customers to subscribe and rewarding them with various prizes.b) Products managed care Call Me Tones (Ring Back Tones), Full Song, True Tones, Celcom branded music app.c) Developed and launch new music services.

Main job scope involved concept development, sales & client servicing. This involves day-to-day program rating generating and audience analysis to media monitoring, industry updates so that to keep the team updated with necessary info to develop contents that are fresh / relevant to the clients.a) Coordinate concept development with the creative team, write TV programme proposals and pitch them to the clients.b) Product monitoring to assure all promises to client has been fulfilled.c) Client servicing whereby I act as liaison between production and station on all business matters, including assisting station in all local or international awards submissions. d) Generate and produced rating reports on all Double Vision produced programs and programs produced by competitors, TV trend and audience analysis.e) Look into the production budgets that are submitted by the production team, as well as prepare budget and production schedule for quotations to clients that look for us to produce sponsored programs and corporate videos.f) Coordinate programme materials between the distribution department and central service department.

a) Assist director in blocking the participants;b) Handle group and individual interviews;c) Conti-taking; andd) Explaining shooting progression to sponsors on location.