Led global internal and external communications for a Fortune 100 technology company’s Finance division, ensuring consistent messaging across diverse teams and regions. Drafted executive communications for the Vice President of Finance and Senior Directors, aligning with business priorities to enhance leadership visibility. Led change management, social media management, and crisis communications during a major restructuring, ensuring clear, empathetic messaging to sustain morale and business continuity. Increased engagement to 89% with strategic multi-channel campaigns, including email, intranet, newsletters, town halls, webinars, and a high-impact video series. Directed a company-wide communications plan to switch 70,000+ employees to paperless W-2s, achieving 93% adoption to improve payroll efficiency, data security, and sustainability. Produced All-Hands meeting content, partnering with leadership to deliver speeches and presentations that provided key updates and secured stakeholder buy-in. Managed high-traffic Wiki and Google Sites, delivering timely, critical updates to thousands of employees. Created scalable communication frameworks, including branding templates, style guides, content calendars, FAQs, training materials, and decks, boosting efficiency by 60%. Launched the Culture & Fun Committee, enhancing team unity through strategic communications, engaging events, and a compelling employee video series.

Conceptualized, developed, and deployed a high volume of internal and external corporate communications for a Fortune 100 technology corporation’s Finance division. Drafted leadership messages for the Chief Procurement Officer (CPO) and Vice President of Contingent Workforce Strategy, aligning tone and strategy with executive priorities. Partnered with HR, Legal, and Compliance leaders to deliver sensitive communications to global employees and contingent workforce suppliers with clarity, consistency, and discretion. Developed all communications, including email campaigns, bi-weekly newsletters, Cisco.com content, internal SharePoint sites, marketing collateral, and leadership biographies. Composed and deployed a high volume of messages regarding vaccine policies and return-to-office protocols for employees and contractors globally, ensuring the accuracy of each country's unique rules. Led a supplier-centric branding approach for Cisco’s procurement updates, aligning messaging with market leadership goals to drive a 79% increase in supplier contract compliance. Drafted detailed FAQ lists and resources for external websites and internal SharePoint sites covering Travel and Expense policies, Amex Corporate Card usage, and COVID-19 health and safety protocols.

Spearheaded the creation and editorial direction of impactful long-form articles, digital news, and data- driven reports for magazine, establishing it as the premier voice in brand licensing. License Global Conducted high-level interviews with C-suite executives from top global brands, including Disney, NFL, Mattel, Amazon, and Netflix, providing exclusive insights that shaped industry trends. Launched, produced, and co-hosted a successful podcast, interviewing key licensing industry figures to amplify thought leadership, engage key audiences, and elevate brand visibility. Produced, wrote, and edited three full-length daily magazines on-site for the brand licensing industry's largest annual trade shows, delivering impactful content for thousands of professionals. Contributed powerful analysis pieces that drove top-performing traffic to License Global's website, solidifying its reputation as the go-to source for brand licensing insights. • • • • • • • • • • • • • • • • • • • • • EXPERIENCE

Led the end-to-end production and editorial direction of a daily B2B e-newsletter for marketing professionals, reaching a vast readership and featuring insights from top industry thought leaders. Collaborated with marketing executives and guest contributors, crafting thought leadership pieces that positioned the newsletter as a go-to resource for trends. Edited technical articles under tight deadlines, simplifying complex concepts for a global audience. Analyzed performance metrics and optimized content strategy, achieving a 97% email open rate.

Produced, wrote, and copy-edited website content for Entertainment Tonight, the nation's leading entertainment news brand, driving a 70% year-over-year increase in readership. Delivered high-impact breaking news and feature stories, ensuring editorial excellence with meticulous research, fact-checking, and SEO optimization for maximum visibility. Analyzed performance metrics, refining content and social media strategy to drive sustained traffic growth. Crafted TV broadcast scripts for on-air talent, ensuring seamless alignment across all media channels. • • • • • • • •