Bianca Yip Wai Shuen
Female29 y/oMarketing SpecialistLive in HongkongNationality China Hongkong
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Work experience
Marketing Executive
FUJIFILM Business Innovation Hong Kong2023.02-Current(3 years)2023/12-Present:Marketing Executive Responsibilities: Manage and control the Advertising and Promotion (A&P) budget to drive channel sales and revenue. Coordinate with vendors and handle payments with the internal procurement and finance team. Collaborate closely with Marketing Senior Manager and Channel sales team to develop and execute business plan and sales strategy. Organize channel events and joint- campaigns to strengthen partnership with channel partners. Communicate with channel partners to extract insights on optimization of sales and marketing initiatives. Maintain strong, long-term relationships with channel partners. Analyse all channel sales and inventory reports, also monitor results of channel marketing campaigns. Provide regular updates and analysis on channel sales performance to Managers, Highlighting areas of success and opportunities for improvement. 2023/02-2023/11:Channel Development Executive Responsibilities: Coordinate with vendors and handle payments with the internal procurement and finance team. Propose on yearly A&P budget plan. Identify and pursue new channel opportunities across various industries and segment. Develop partnerships and facilitate the implementation of sales programs. Collaborate closely with the Sales & Marketing Senior Manager to develop and execute the annual channel business plan and sales strategy. Organize channel events to strengthen partnership with channel partners and update news on product launch. Communicate with channel partners to extract insights on optimization of sales and marketing initiatives. Maintain strong, long-term relationships with channel partners.Marketing Executive
Petgo Trading Limited2022.03-2022.09(7 months)Work closely with Business Development Manager in planning and execution of whole year business plan and budget allocation. Responsible for maintaining relationship with clients and answer their enquiries professionally. Responsible for all social media & POP designs, content writing and production arrangement.Designer
Freelance2020.02-2022.02(2 years)Branding Assistant
Ninetys Management Ltd.2018.12-2020.01(a year)2019/01-2020/01:Branding Assistant Responsibilities: Work directly with Business Director in planning & developing marketing campaigns. Manage all social media platforms including Instagram, facebook and youtube aesthetics, enhence user engagement and experience. Responsible for all social media & POP designs and production arrangement, including designs, videography & all photo shooting and editing. 2018/12-2019/12:Assistant Supervisor Responsibilities: Work closely with marketing team to support & execute new promotional campaigns. Responsable for maintaining good relationship with customers & ensure their satisfaction with promising customer service.
Educational experience
Hong Kong Baptist University
Bachelor of Visual Arts2014.09-2018.07(4 years)
Languages
Chinese (Cantonese)
Native
English
Proficient
Chinese (Mandarin)
Proficient
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yi**@**om
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