Work experience

• Digital Marketing Specialist

  Mob Pair Technologies Pvt. Ltd.

  2022.07-2024.10

  (2 years)

  Directed digital marketing campaigns, leading a team of 4–6 to deliver high-impact client results. Increased ROI by 30% through data-driven Google Ads and Meta Ads strategies. Improved workflow efficiency, reducing project delivery times by 20%. Implemented advanced analytics and A/B testing, driving a 13% rise in conversion rates. Delivered detailed performance insights to stakeholders, enabling data-driven decisions.
• Digital Marketing Executive

  Fingertips

  2021.04-2022.06

  (a year)

  Boosted lead generation by 20% through optimized PPC campaigns on Google and Meta /Facebook Ads. Designed structured training programs to enhance team productivity in performance marketing. Managed multi-channel strategies, increasing client retention rates. Leading a team of 2–4 to deliver high-impact client results.
• Digital Marketing Executive

  Fuerte Developers, Rajkot

  2020.01-2021.01

  (a year)

  Improved website visibility with comprehensive on-page and off-page SEO techniques. Enhanced backlink profiles, SERP rankings. Conducted SEO audits and keyword research, increasing organic traffic by 30%.
• SEO Executive

  Adit

  2018.01-2019.01

  (a year)

  Specialized in Local SEO, optimizing business listings and leveraging classified submissions. Conducted competitive analysis, boosting keyword rankings across key campaigns.
• Digital Marketing Executive

  Sukhadaam InfoTech Pvt. Ltd., Rajkot

  2017.01-2018.01

  (a year)

  SEO Executive Developed high-quality backlinks and executed guest posting campaigns. Analyzed industry trends to align client strategies with market needs. Key Achievements Boosted campaign effectiveness by 35% by implementing a comprehensive digital strategy framework tailored to diverse industries, including EdTech, e-commerce, Tech B2B/B2C, and SaaS. Successfully managed omnichannel marketing campaigns, integrating platforms like Google Ads, Meta Ads, and LinkedIn Ads for seamless cross-channel engagement. Managed projects with budgets exceeding $20,000/month, optimizing ad spend and achieving exceptional ROI. Recognized for delivering client-centric solutions and providing exemplary team leadership to ensure project success. Improved performance through weekly and monthly reporting, delivering actionable insights to refine strategies and enhance outcomes. Handled team management and resource allocation, fostering collaboration and boosting team efficiency. Developed and executed targeted LinkedIn marketing campaigns, driving lead generation and thought leadership for B2B clients. Spearheaded marketing strategies across performance marketing, SEO, PPC, and social media, driving growth in competitive markets.

Educational experience

• Gujarat Technological University

  Information Technology

  2017.01-2020.01

  (3 years)
• Gujarat Technological University

  Computer Science & Engineering

  2013.01-2016.01

  (3 years)

Certificates