Beibei Lin (Bibi)

FemaleMarketing SpecialistLive in HongkongNationality China Hongkong
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Work experience

  • Wine Project Trainee

    WINE PASSIONS LIMITED
    2024.08-2024.11(4 months)
    ✓ Operational-support: updated tasks in Asana and processed online order on Shopify; answered inquiries from WhatsApp, Wechat and WATI; handled order issues, stock control and delivery arrangement; created web pages using GemPages for Shopify stores, and assisted to improve On-page SEO for company websites ✓ Event-support: engaged into marketing campaigns for B2B & B2C events, managing RSVP responses for invitations such as monthly wine tasting and oyster night, tracking attendee numbers, and ensuring a seamless guest experience ————[ Hong Kong Wine & Dine Festival 2024 ]———— ✓ Actively engaged in daily meetings to support the development of wine project planning, timelines, and budget from inception to completion, providing valuable input and assistance during the whole event ✓ Recruited and managed 70 on-site helpers from 300+ candidates. Led the recruitment process from initial phone screenings to group interviews, facilitated duty allocations, and conducted training to foster exceptional teamwork ✓ Worked as an onsite team leader to manage 1/5 booth (first love zone) and collaborated with the CFSC (NGO) to support the disabled communities, eventually contributed to 1.13 million in wine sales ✓ Proactively addressed and resolved challenges throughout the event cycle in high-pressure environments, including managing event delivery, handling absence of on-site helpers, and addressing event violations, etc. ————[ HKTDC Food Expo 2024 ]———— ✓ Worked as back-office team to support onsite team, prepared different printing materials and dealt with wine orders
  • Marketing Specialist

    IPPO GROUP LIMITED
    2023.11-2024.08(10 months)
    ✓ Designed 60+ image and 2 videos for post, and created social media contents to boost sales, and successfully increased conversion through actively engaging social communities such as Xiao Hong Shu and Wechat ✓ Assisted in coordination and management of business projects, prepared related business documents using Adobe Acrobat for luxury timepieces, jewelleries and creative arts etc., to maintain the smooth process of the whole office ✓ Assisted superior to operate water business, including the management of online store of HKTVmall, stock management, and partial edition of website content through using tools i.e. Wix to increase brand awareness
  • Retail Team Member

    ACCENT GROUP LIMITED
    2023.08-2023.09(2 months)
    ✓ Independently responsible for store sales, with applied skills of B2C, including flexible adjustment of sales strategy, membership maintenance and etc., resulting in 10% increase in online sales and 15% growth on membership number
  • Teaching Assistant

    EDUCATION FIRST
    2021.08-2022.06(a year)
    ✓ Managed daily teaching activities, provided feedback and responded to clients’ inquiries; prepared for after-class events, holiday festival activities and English-speaking shows. This enriched my experience on customer service and resulted in increased foot traffic, lead generation, and brand exposure
  • Marketing Intern

    PCM (CHINA) CO., LTD GZ Branch
    2021.01-2021.05(5 months)
    ✓ Monitored market price of chemical products, wrote daily reports to keep team members fresh, provided valuable insights for marketing strategies, and helped explore business opportunities by attracting 8 new clients in total ✓ Provided a series of administrative and general support, and co-ordinated official affairs, including office events, relocation of office, and staff meal etc., which boosted my time management, muti-tasking and negotiation ability

Educational experience

  • University of Queensland - St Lucia

    Marketing (Bachelor of Business Management)
    2021.02-2023.07(3 years)
  • Guangdong University of Foreign Studies

    Business Management
    2018.09-2020.09(2 years)
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