Bassel

DubaiNationality
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Work experience

  • Senior Manager | Sales Engineer | Solution Enablement

    Coherent
    2022.09-Current(3 years)
  • Smart Technology Lead

    GELLIFY
    2021.12-2022.11(a year)
  • Head of Technology

    QBE Insurance
    2019.06-2022.01(3 years)
  • Project Manager

    QBE Insurance
    2017.08-2019.07(2 years)
  • Project and Product Manager

    M800 Limited
    2015.01-2017.01(2 years)
    M800 Limited is a well-established international hub of business communications. Delivering innovative telecommunications and mobile commerce solutions over a reliable global infrastructure, we focus on helping our industry partners and enterprise customers grow without limits.Serving the world from Hong Kong, M800 has strengths in voice communications and exchange, innovative international toll-free services, and mobile value-added services. We offer groundbreaking solutions based on pioneering in-house technologies and long-term partnerships.‣ White Label (WL) App and SDK product exclusive owner: drive roadmap, conduct market analysis, implement new features and APIs‣ Leading a team (Product Manager, Project Manager, System Analyst) on WL and SDK products and customer’s projects‣ Business Analyst / Pre-sale: answering sales questions regarding project’s and business feasibility for WL and SDK products‣ Write down Product Requirement Documents and roadmap for companys new products‣ Gather and understand in details customers requirements and brief R&D team (engineers, server, mobile, web, operation team)‣ Define Scope of Work (SoW) and features list ‣ Project planning using Gantt chart and resource allocation ‣ Drive technical design meetings with R&D department until development starts ‣ Gather action list items, dependencies and estimates from stakeholders for new features development ‣ Manage in-house and outsourced human resources based on customer’s expectation and timeline ‣ Workout a test plan and test cases with QA ‣ Define User Acceptance Test (UAT) ‣ Manage and schedule deployment to testbed and production ‣ Work with designers to get UI/UX, either from scratch from companys product or based on customers requirements ‣ Handling customer relationship during implementation - answer technical questions and/or drive in-house resource to provide answers
  • Project and Product Manager

    CONNECTEDEVICE
    2014.01-2015.01(a year)
    ‣ Established a product roadmap and product positioning (pricing, features, battery life) and report to CEO‣ Developed the next generation of smartwatch: technical design, cosmetic, tech specs, disruptive features‣ Managing company’s product portfolio (create a strong and consistent identity for COOKOO & COGITO brands)‣ Assisting CTO in developing several activities such as development of new features and the new iOS and Android App (UI/UX) ‣ Successfully achieve target on Kickstarter for the latest product (COGITO FIT)‣ Coordinating third parties supporting the product development (suppliers, designers, social media agency)‣ Supervising all marketing materials with the team - conception and updates (leaflet, brochure, POS, video, Sales kit, press release) ‣ Supporting clients for OEM implementation‣ Revealing new product launches to media at international level (CES 2015, Las Vegas and BaselWorld 2015, Switzerland)
  • Marketing Manager & Product Manager

    Fujitsu France
    2012.09-2013.09(a year)
    I was handling the liaison between Fujitsu France and Fujitsu Japan for the launch of the smartphone in France. For the first time Fujitsu Japan decided to expand its business abroad. On the other hand, I supported the IT Services solutions proposed by Fujitsu within the french Market. Strategic tasks : ‣ Analyzed French mobile phone market‣ Analyzed the B2B IT Services (cloud computing) market‣ Analyzed market trends, competitors, customer needs‣ Developed and implemented ATL, BTL and marketing strategies for the French market‣ Created and Adapted a French promotion plan (TV, radio, press, and Touch&Try Events)‣ Organized Business events : Mobile World Congress, Fujitsu Forum, IT Future (Brand building, Marketing and communication strategy, logistics, leaflet, kakemono, etc.) ‣ Advised and adapted the marketing plan according to sales results  ‣ Leverage Fujitsus awarenessOperational tasks : ‣ Managed and coordinated various marketing agencies (marketing and communication agencies, field marketing agencies, etc.) ‣ Led Sales training operations in 88 Orange stores and implemented 12 mall kiosks leveraging brand awareness across France‣ Executed and controlled business events and the whole marketing plan ‣ Trained field teams‣ Created leaflets, flyers, kakemono, In-Store Smartphone supports ‣ Organized Business event: brand building, marketing & communication strategy, logistics (Mobile World Congress 2013, IT FUTURE 2013, Partner VIP, Citrix Mobility, etc.)‣ Performed weekly reports to western Europe manager

Educational experience

  • SKEMA Business School

    Entrepreneurial and Small Business Operations entrepreneurship & innovation for a sustainable world
  • SKEMA Business School

    International Business, Doing Business in US master 1
  • Rijksuniversiteit Groningen / University of Groningen

    Marketing & Business economics & business economics
  • Université de Nice-Sophia Antipolis

    Mathématiques - Economie - Statistiques mathématiques appliquées aux sciences sociales (mass)
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