BRENDA BARBA

Industry Account Manager
FemaleKey Account SalesLive in MexicoNationality
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Work experience

  • Industry Account Manager

    OMRON Automation
    2025.02-Current(7 months)
    Manage strategic engagement with key electronic accounts across Mexico, driving growth through alignment of internal resources and coordination of cross-functional teams. Focus on high-volume, high-value opportunities by delivering tailored solutions that address customer manufacturing and supply chain needs. Act as the primary business interface for the vertical, ensuring consistent execution of go-to-market strategies and fostering long-term partnerships within a highly competitive and fast-paced environment.
  • Industry Account Manager

    Omron Automation
    2023.12-2025.03(a year)
    Spearheaded market development and revenue expansion within the electronics sector by identifying emerging trends, customer challenges, and growth opportunities. Collaborated crossfunctionally to shape industry-specific offerings, refine messaging, and deliver targeted sales strategies. Played a key role in positioning the company as a specialized partner through insightsdriven planning and solution alignment.
  • Account Manager

    Omron
    2021.11-2024.02(2 years)
    Managed a portfolio of key accounts across the state of Jalisco, serving as the primary point of contact to ensure customer satisfaction, retention, and growth. Developed strategic account plans, negotiated renewals and upsell opportunities, and collaborated with internal stakeholders to deliver customized solutions.
  • Inside Sales Specialist

    Omron Automation
    2021.11-2024.02(2 years)
  • Customer Support Representative

    Omron Automation
    2019.05-2020.11(2 years)
  • Sales Executive

    Mexican TV Network
    2018.04-2019.03(a year)
  • Sales Executive

    Mexican Radio Station
    2017.10-2018.03(6 months)

Educational experience

  • ITESO University (Jalisco, MX)

    Bachelor´s degree: Global Commerce and Business
    2012.12-2017.12(5 years)

Languages

English
Proficient
Spanish
Native
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