Work experience

• Marketing Analyst

  University of South Florida

  2023.10-2024.04

  (7 months)

  • Analyzed student engagement data using Tableau and Google Analytics, boosting social media engagement by 45%. • Partnered with marketing and engagement teams to develop customized reporting solutions, enhancing decision-making and marketing efficiency. • Simplified procurement processes through A/B testing, optimizing budget allocation and improving campaign execution by 30%. • Conducted predictive analysis using Python to forecast trends, aiding proactive strategy development. • Built interactive Tableau dashboards for real-time tracking of campaign performance metrics.
• Graduate Assistant (International Marketing)

  University of South Florida, FL

  2023.01-2023.04

  (4 months)

  • Analyzed global consumer trends to enhance cross-border marketing campaigns, supporting data-driven decision-making. • Conducted market segmentation using advanced statistical methods, enabling targeted efforts. • Automated data collection with Python scripts, increasing efficiency by 20%. • Developed Power BI reports to present findings to non-technical stakeholders.
• Marketing Analyst

  AumHum

  2021.10-2021.12

  (3 months)

  • Analyzed campaign performance using Google Analytics and Excel, identifying trends to optimize ROI and drive improvements. • Developed customer segmentation strategies using CRM tools like HubSpot, enhancing targeting and engagement. • Collaborated with cross-functional teams to align campaigns with business objectives and improve execution strategies. • Designed dashboards and visualized data insights using Tableau and Power BI for stakeholder reporting. • Recommended actionable, data-driven strategies, leveraging A/B testing and marketing funnel analysis to improve campaign effectiveness.
• Marketing Manager

  Agio Support Solutions, Delhi

  2021.05-2021.09

  (5 months)

  • Designed the "Blockchain for Healthcare Transparency" campaign, leveraging data visualization tools to increase efficiency by 42%. • Analyzed campaign performance using Salesforce CRM and SQL, enhancing lead generation and conversion rates. • Conducted cohort analysis to tailor communication strategies, improving campaign outcomes. • Integrated predictive analytics into marketing strategies, optimizing supply chain transparency. • Automated data validation with Python, reducing errors and increasing productivity by 35%.
• Digital Marketing Manager

  Brand Catapult

  2021.01-2021.04

  (4 months)

  • Led performance marketing campaigns for "Marriott Bonvoy On Wheels" and "#CommitmentToClean," driving a 60% increase in bookings. • Conducted customer segmentation analysis with Python and Google Analytics, refining audience targeting. • Developed Tableau dashboards to monitor KPIs and optimize marketing spend. • Applied machine learning models to forecast campaign outcomes, improving resource allocation and ROI. • Conducted A/B testing for email marketing and landing pages, achieving a 25% higher click-through rate (CTR).
• Public Relations Associate

  First Partners, Delhi

  2019.05-2020.09

  (a year)

  • Managed editorial calendars and marketing collateral for high-profile clients, streamlining workflows and increasing campaign visibility. • Executed content strategies aligned with client objectives, improving engagement metrics. • Coordinated with teams to create and distribute PR materials, ensuring timely and accurate communication. • Conducted market research and media monitoring to identify trends and measure performance. • Fostered media relationships, securing placements in top-tier publications to enhance brand reputation.

Educational experience

• University of South Florida

  Marketing Management (Analytics)

  2022.07-2024.05

  (2 years)

Certificates