Owning P&L and managing buying, planning, category management, pricing strategy promotions & marketing of Softline private brands of Amazon IN (Symbol Premium & Symbol). Responsible to drive AVN & JBP. Competitionmapping.Peak event management such as Prime Day, EOSS and Jupiter from inventory, pricing and profitability point of view. Program Management: Program managing Promotion & deals charter. Driving >60% of private brands sale.

Responsible for buying, merchandising and account management for marketplace business of Apparel Group. Built omnichannel setup from scratch for some largest global apparel & footwear brands in Middle East. Launched Adidas, Levis, ALDO, Rituals, Polo Ralph Lauren, Beverly Hills Polo Club, Aeropostale, Adidas and Hush Puppies on various ecommerce platforms by building agile model of Single View Inventory. Achieved AED 100+ Million sales.

Managed end to end buying, planning and operations for Ecom vertical of Splash Brands globally for the GMV of AED 220 Million.Built marketplace business of Splash & ICONIC from scratch; scaling AED 40 Million topline in 2 Years.Led & grew domestic & international strategic partnerships of Splash brands with businesses.Frontline Account Manager for Splash Ecom business on marketplace platforms, Noon, Namshi, Styli & Amazon.P&L responsibility of Splash marketplace business with topline of AED ~40 Mio & growth scale of 125% YOY.Budgeting, Range Selection, buying & Planning for Marketplace business of Splash Brands.Managed marketing partnerships for paid promotional activities & CRM activities on external partner portals.Achieved 160% growth in primary sales in FY19-20; 100% pre-order target for 2020-21.Established unique position for ICONIC, Lee Cooper, Kappa & Bossini in value segment of MENA Ecom market.Successfully launched & established Splash brands on 8 e-commerce channels across UAE & KSA.As an additional responsibility, managed ecommerce operations of AED 120 Million. Was responsible for Omnichannel growth in UAE, KSA, Qatar, Kuwait & Bahrain.Managed strategic planning & operations (OTB planning, inventory planning and expansion of global ecommerce portfolio) of Splash franchise business of AED 75 Million in 7 countries; Lebanon, Iraq, Tanzania, Libya, Pakistan, Bangladesh & Sri Lanka.

Successfully launched Splash Brands on multiple Ecom platforms.Was responsible for buying, planning & account management of Splash marketplace business. Managed to determine pool of bestsellers & their replenishment model driving majority growth of business.

Central operations & catalog planning of Myntra.Peak management ( EORS/BBD) and risk assessment from merchandise perspective.Responsible to minimize non-live inventory.Designed & implemented Cross Category Ticketing System which improved cross functional communication b/w business & support team. Built understanding of driving ecommerce sourcing and inwarding during events.