•Developed reseller co-marketing strategies and implemented end-to-end partner demand campaigns, spanning multiple product lines and sales initiatives.•Conceptualized and successfully launched a partner engagement center, building an automated workflow that resulted in a 102% YoY increase in partner engagement.•Built the program framework for Proofpoint’s Partner Advisory Council and executed several in-person and virtual meetings - curated content, managed event logistics, and received outstanding survey results from partners and executives.•Oversaw data and database projects, which included database hygiene, segmentation, and attribution analysis.•Curated a partner community strategy aimed at building brand awareness and loyalty among growth partners.

•Built a team of partner marketing managers to expand the role of the newly developed partner marketing programs team, aiming to scale our marketing efforts across a broader set of partners and regions.•Oversaw OPEX and MDF marketing budgets, directing funds towards strategic co-marketing investments.•Established and documented partner communication strategies to enhance partner engagement through various communication channels, utilizing database segmentation, automated sequences, and refined messaging.•Created and enhanced sales enablement tools to deliver timely product knowledge to the channel community, collaborating closely with internal product teams and sales leaders.

•Executed partner marketing plans to deliver timely digital, email, and physical marketing assets, aiming to drive brand awareness and partner-led pipeline at Proofpoint’s largest North America resellers.•Increased partner product knowledge and increased engagement innovative activities and promotions.•Presented at quarterly QBRs, outlining attainment, conducting SWOT analysis, and discussing industry trends.•Managed partner incentive programs across all Americas partners, measuring impact and advising new programs.

•Completed “to”, “through” marking activities, adhering to budget requirements, and demonstrating ROI on investments.•Supported the development of customer and partner collateral to support training and customer initiatives.•Executed Proofpoint’s virtual partner conference, liaising with executive staff and product leaders.