• Founded and grew the Ambassador Program, identifying and empowering 100+ evangelists to expand community impact by creating educational webinars, managing online forums, and organizing local meetups. Coordinated 1,000+ online and in-person events in a year, engaging 10,000+ participants. • Community Architect: Led the team in building and scaling multiple community programs, including IRL events (expanded to 5+ events per month across multiple cities), JobClub (job search accountability groups), and a Discord content hub that engages hundreds of attendees monthly. Designed initiatives to increase engagement with the brand and deliver value to users. • Established strategic partnerships with industry KOLs and KOCs to co-host events and workshops, inviting them to share career insights while leveraging their influence to amplify brand awareness and attract new users.

CMX Taiwan is the first Community Leaders Association to support, educate, and empower global community professionals in Taiwan. CMX members include top talent from Yelp, Facebook, Microsoft, Google, and TikTok are invited to share their community insight. • CMX Taiwan has grown to 10,000 members in 1 year, the community industrys largest local chapter in the Asia-Pacific region. In addition to the monthly Community Events, we also created training videos, articles, and workshops to educate community members.• Partnered with Ogilvy to host a large-scale online and offline industry conference sharing digital marketing trends. Attracted 1,500+ attendees and achieved average 4.75/5 audience satisfaction rating.

Member of the landing team charged with developing Airbnb in the Greater China Area. Worked with cross-functional teams based in Japan, Australia, Korea, India, and Southeast Asia to assure the success of the Home Business in the territory.Community

• Fostered strong Host Communities in Hong Kong and Taiwan from scratch; in 10 months grew the Host Communities from nothing to over 1000 people. Led over 100 community leaders from 4 cities to organize over 25 events every month. Acquisition

• Created education and retention systems to improve host quality and drive over 200 new listings for Airbnb. This included collaborating with Host Academy, organizing Host Days and Leaders Bootcamps, and more. 

• Identified and created opportunities to connect community members with new business models, which proved to be a significant asset to the whole hosts community. This included promoting one stop shop Airbnb service model that provided hosts with greater support and additional management resources.Social Media• Pioneering social media strategy and engagement models fostering a strong relationship between Airbnb hosts and the larger community. This included creating content for Facebook and LINE, managing production and offline marketing.• Lead on the Community Strategy for Taiwan & Hong Kong. Content related to #Airbnb Pride and #HostStories. China• Taught and assisted community leaders in more than 1,000 hosts groups in China, including the creation of online courses and the development of offline activities. Empowered community leaders to become part of the official partnership strategy of Airbnb China and Taiwan through the National Hosts Education Lecturer Service of Host Academy, which then facilitated the training of more Airbnb lectures.• Specialties: Marketplace Supply Growth, Account Management, Business Development, Partnership. Related Products: Marketplace, OTA.

- Expedia, Inc. is one of the largest online travel companies in the world- Sales manager for the vacation rental brand Home Away by Expedia. Home Away is a vacation rental marketplace with more than 2,000,000 vacation rentals in 190 countries. 

• Set up HomeAway’s presence in Taiwan by analyzing the Taiwanese market and developing a strategy for HomeAway to become a major player in the local market.• Broke the record for new listings, with more 100 in a single month, a growth of over 200%. Key to achieving this was working with local partners to understand how to expand the housing market in Taiwan.

• Responsible for the promotion of the global marketing campaign Win a Night Inside the Eiffel Tower in Paris in Taiwan.

A long time supporter of travel and the sharing community, with more than six years of experience hosting travelers through both the Airbnb and Couchsurfing platforms. In 2015, one year before being employed by Airbnb, I launched the unofficial Airbnb Taiwan Community and organized and hosted over 20 highly successful events.• Developing community strategy and implementation• Events coordinating • Provide individualised support• Online and offline communications• Growing community network• Project management

Freelance advisor in social media communication in charge of executing all aspects of each project and ensuring the virality of the media produed. This has included advising video production, creative content thinking, and fans engagement growth.

Worked with clients from various industries such as food and beverage (Pizza Hut / Nespresso), consumer goods (Taiwan Beer), hospitality & tourism (China Sichuan Tourism), Cosmetics (Kiss Me)Job Description:- IMC media strategy planing and execution- Social Media Marketing (Facebook, Twitter, Blogs)- Social Media Research and Analyst - Independent project management- Customer relations management- Event planning and executionAchievements:• Expanded Pizza Huts Facebook page. Pizza Hut Taiwan ranked among the very top in the Asia-Pacific Broadcasting Union in terms of Facebook engagement. Compared to other markets (Hong Kong, Singapore, Japan, Australia), Taiwan had 10 times more shares, and six times more comments.• I led the team that created Nespressos Taiwan Facebook page. Within one month, the account saw a 114% increase in fans and a 633% increase in fan engagement. Despite being the last country to make a Nespresso Facebook page, within four months we surpassed all other Asian markets in terms of fan members and engagement.

• Planned and executed PR events (press conferences, concerts, holiday festivals )• Wrote proposals • Prepared presentations