Results-driven professional focussed on achieving and surpassing targets and budgets. My forte lies in identifying and executing new opportunities in mainland Europe, with a keen focus on key strategic markets such as France, Germany, and Spain. In collaboration with an exceptional team, I work towards enhancing product offerings, delivering incremental revenue and profit, and ensuring the sustained growth of international business in Europe.Key Responsibilities:- Market Development & Recruitment: Leading efforts to achieve annual enrollment and revenue targets through strategic recruitment and business development activities across Europe.- Partnership Building: Identifying and nurturing partnerships with colleges and universities to collaborate on degree programs, semester initiatives, and bespoke programs.-Customer Service Excellence: Serving as a point of contact for partners, agents, and prospective students, providing exceptional customer service and addressing inquiries promptly.-Strategic Planning: Developing and implementing country market plans, preparing international business development concept briefs, and collaborating on evolving strategies for European student recruitment growth.-Stakeholder Engagement: Cultivating meaningful relationships with international networks, government agencies, overseas agents, and relevant business groups to advance international business objectives.

Functioning as the principal resource of student recruitment expertise within the institution for their international market portfolio. I focus on developing and implementing geotargeted marketing, recruitment / admission strategies in key countries/regions and online postgraduate programmes in order to support University-wide student recruitment objectives. This is accomplished through analysis of markets and a rigorous planning process, making optimal use of available channels for engagement throughout the enrolment funnel including close collaboration with a range of stakeholders, both inside and outside the University. Selecting, training and working with partner agencies in order to support University-wide student recruitment objectives. This is accomplished through thorough market research and understanding of industry trends to best assist partner agencies to match the University offer to particular market requirements and in easing progress through the enrolment funnel.• Manage the delivery of recruitment activity in a portfolio of countries • Provide high quality market analysis intelligence for the countries/regions.• Select, train and manage a portfolio of educational agencies that support recruitment in a variety of markets.• Build mutually beneficial relationships with schools, universities and other education providers • Develop and sustain collaborative relationships with key external stakeholders e.g. foreign embassies, Govt. bodies, University alumni, British Council and NGOs• Represent the University throughout the year at education exhibitions and other events, both overseas and within the UK. • Development of marketing communications, channels and materials (hard copy and digital)• Support the language department in the development and implementation of programmes.• Develop, implement and management of the online MBA course admissions

Ensuring quality management in client, student and staff conditions; educational marketing consultancy and training. Auditing of educational centres throughout their global network of over 150 centres in 53 countries.• Inspecting centres, observing classes, directly surveying students, clients and staff, meeting with senior management, inspecting business, legal and financial paperwork and processes. • Consultancy to the inspected centres on educational marketing.

Managing a team of 40+ & over 450 International Students. Focussed on: ensuring the smooth running of a summer language school, maintaining high standards of customer satisfaction while sustaining an excellent working relationship with the host school. Creating a strong and clear line of management working closely with the Centre Management Team to deliver a successful summer programme.

Key duties: Acting as an internal consultant, I respond to the needs of the 7 departments, offering 41 business lines in 7 centres in Madrid.•Develop and oversee implementation of multi-channel marketing strategies both on and off line including SEO, SEM, social, demand generation campaigns, advertising, events and PR for both the community and study abroad schools in order to gain the best ROI.- Manage 1 million euro marketing budget.•Guide the day-to-day activities of the marketing team to achieve the business objectives.•Ensure the sales teams have the appropriate materials and tools for success.•Presence at key industry fairs, roadshows and workshops with appropriate collateral and materials.•Agent recruitment, nurturing and management.•Undertake continuous analysis of competitive environment including consumer trends.•Implement market and marketing surveys, using the feedback in the development of the corporate strategies.

•Building the business within the territory using a variety of sales techniques.•Developing market, negotiating with large and medium channel distributors•Organisation & management of top key accounts in the higher education sector.

•Establishment of the Travel & Tourism division in the Manchester call centre.•Sales team coordination (12 employees).•Liaison between agencies and travel suppliers.•Ensuring set KPIs are met.