Work experience

• Freelance Marketing Expert and English Teaching Consultant

  Self-employed

  2024.01-Current

  (2 years)
• International Content Marketing/Copywriting

  NTV Broadcasting Company

  2018.02-2020.01

  (2 years)

  Create and execute marketing strategy that supports international TV sales. Enable sales team with new leads, received through executive networking, events, and other sources. Increase awareness about NTV Broadcasting Company by creating and executing precisely crafted brand strategy that targets TV buyers/acquisition managers and other industry professionals. Provide support/reviews on new products and their international sales potential. Full marketing and business development function within the international licensing for Russian TV series. Its quite challenging considering people dont stay in line to buy Russian TV)).
• Assistant Marketing Director, International Distribution

  VGTRK/ SOVTELEXPORT (International TV licensing Division)

  2016.11-2017.10

  (a year)

  Promoted to Assistant Marketing Director within 5 months (started as sales manager) •Develop positioning and sales strategy for Russian TV products to successfully market them internationally.•Enhance B2B international marketing strategy* Write all texts to promote Russian content and Russian Television and Radio brand internationally, including:•Write English descriptions for the catalog.•Create TV product sales presentations.•Write Press releases.•Create news related to product sales and promotion•Supervise content dubbing into different languages.•Conduct international TV industry, market, and trend analysis.•Manage festival submissions and participation in content markets.
• International Content Sales Manager

  VGTRK/ SOVTELEXPORT (International TV licensing Division)

  2016.06-2016.11

  (6 months)

  International sales for Latin America, Benelux, Australia, Spain, Portugal, and MENA regionsCreating annotations in English for top TV product, positioning products, writing press-releasesImproving business development processes
• Partnership Executive, MBA, Consultant, Russian Film and TV Industries

  Krasnosol Film Studio

  2013.10-2016.05

  (3 years)

  •Business development - seeking new ideas, researching new markets, finding right partners•Attracting investment for film projects – commercial funding from international partners and sources•Project structuring/planning – pitching, financial planning, presentations, execution•Idea generation, leading and organizing brainstorming sessions •Define competitive landscape, key business drivers, and industry trends, understanding company goals and objectives •Scriptwriting•Strategic planning and B2B marketing - designing creative strategies, understanding international media trends, developing new visions•Due diligence on joint TV and film projects with international and Russian counterparts•Assistance in securing partical film budgets - investor presentations, analysis, connections•Executive consulting on Russian Film and TV Industries (deep dive into industry specifics, including post-production, production, advertising, distribution, etc.)
• BU Leader, Strategic Partner for Russia and CIS

  Under The Milky Way, Global iTunes aggregator

  2013.10-2015.01

  (a year)

  Business development - started up company office in Russia: •B2B marketing strategy creation: evaluated, curated and identified appropriate content for VOD and EST for iTunes Russia; •Managed and evaluated content through performance tracking, industry knowledge and insights, and research in an effort to find the best content to engage iTunes customers;•Developed a deep understanding of content markets through continuous focus on and knowledge of the competitive and market environment in multiple international territories;•Participated in all aspects of negotiation (financial analysis and forecasting, contract drafting, security requirements, taking into accounts cultural differences and sensitivities of Russian market•Negotiated deals with new partners during international content market events •Communicated market trends and industry shifts, including implications and recommendations, to internal and external partners, including presentation to European Broadcasting Union about Russian TV and VOD industries (Berlin, Germany, September 2014)• P&L - created sales targets, monitored budgets;• Worked closely with senior management to formulate the vision and strategy for UMW at both a business unit and corporate level• Identified and evaluate business development opportunities• Presented visions to drive growth initiatives such as local expansion and the maximization of distribution channels• Prepare strategic market analyses to identify potential areas of future growth
• Country Manager, Russia

  FAVEX - Finnish Film and Audiovisual Export Association

  2012.10-2013.10

  (a year)

  • Business development and B2B marketing: led a governmentally funded project to develop new business opportunities for Finnish film, TV, animation and post-production companies in Russia and vice versa;* Strategy consulting - prepared industry analysis - wide overview of Russian film, advertising and TV industries, forecasted trends; * Provided recommendations to Finnish AV companies how to conduct business in Russia;* P&L - managed Russian project budget, scheduled events, met necessary targets;* Management - supervised a project team to create an efficient business process flow;* Industry events - made presentations about Russian film industry and organized round tables on how to conduct creative business in Russia;•Networking - established a database of key contacts, including media contacts, interacted with media on a regular basis, disseminated information about FAVEX; •Business liaison - served as an integrated strategic business partner and resource for Finnish creative companies in Moscow
• Senior Business Development/International Partnerships Manager

  TVCI - ТВ Центр International

  2012.04-2012.10

  (7 months)

  •Business development - managed distribution of TVCI abroad: negotiated directly with cable and satellite providers to ensure channel’s participation in their programming grid;•Strategy consulting - conducted TV industry analysis, monitored foreign media and TV markets and competition;•Negotiations - developed new projects and attract new deals, negotiated with current partners;•Business analytics - prepared industry reports and marketing presentations;•Contract and account management - managed contracts with partners in USA, Israel, Sweden, and France* Worked closely with senior management to formulate the vision and strategy for TV Center International at both a business unit and corporate level* Worked closely with senior management to drive growth initiatives such as international expansion and the maximization of distribution channels* Prepare strategic market analyses to identify potential areas of future growth
• Marketing and International Strategy Partner

  LSH Consulting

  2007.09-2012.03

  (5 years)

  * Business development - found new consulting projects in Europe (Monaco, Switzerland, OAE, Norway), ranging from small asset management companies to large industrial engine manufacturers* Strategy consulting - planned and executed full consulting project cycle from needs assessment to presenting conclusions and recommendations to senior management; B2B marketing - managed B2B marketing projects on all stages; * Business process optimization - developed recommendations and maps that optimized corporate strategy and improved its positioning within current markets – from finding botllenecks to generating new ideas for products and services that would move a company to a new level; * Business analytics - conducted due diligence analysis on requested industries and markets; * Networking - created a wide database of business contacts in Monaco, Switzerland, USA, Japan* Startup consulting - prepared and launched a spirits company in Monaco
• Corporate Strategy Analyst

  Legg Mason Capital Management

  2005.02-2007.06

  (2 years)

  • Corporate strategy development - initiated and managed all projects related to corporate strategy, i.e. - improving company’s competitiveness, analysis of new markets and client groups, trends spotting and intelligence gathering; • Strategy analysis - conducted US mutual funds’ industry analysis: pricing, competition, drivers, trends overview and developed recommendations for growth opportunities; • Knowledge management - prepared knowledge management process mapping and participated in system design;• Marketing and sales management - conducted marketing and sales channels/activity analysis that helped to boost sales of funds’ shares in a new sales force reality – when Legg Mason sold its brokerage division to City Group; • Organizational development - planned and organized junior research department;• Investor relations management - prepared executive and board papers (including Value Trust Annual Report); conducted compliance check and gathered approvals;• CRM management - moved company CRM to a new level by creating a customer profitability model. The model saved company significant human and financial resources; • Business development and partner search - performed institutional clients analysis and profiling and recommended new markets and products.
• Senior Marketing Strategy Consultant

  Fannie Mae

  2003.02-2005.02

  (2 years)

  • Marketing analysis - developed segmentation of the major US mortgage lenders• Trends spotting - conducted analysis and prepared recommendations on trends that influence buyers choice in purchasing technology products in financial services industry; • Industry analysis - performed macro- and micro-economic analysis and monitored financial services markets to spot new trends in product and service offerings;• Business process optimization - analyzed and mapped mortgage technology process;• Marketing research - conducted quantitative and qualitative market research (statistical analysis, focus-groups, etc.);• New product development - conducted interviews of major US banks executives to understand pain points and created recommendations to management on new products and services
• Business Development Analyst (Internship)

  Millenium Chemicals

  2002.05-2002.08

  (4 months)

  * Business development - conducted analysis and prepared recommendations on hydrogen-powered car market growth opportunities; * Market analysis - developed assessment of market potential, sales forecasts, industry trends and competition analysis;* New product development - led a brain storm on product development for the line of new titanium powder technologies products* Trends spotting - research automotive and other industries to find new niches for titanium dioxide products