- Paid media lead for development, execution, and day-to-day management of short and long-term ad campaigns across multiple platforms- Crafted paid media campaign strategy, budget, and targeting with customer acquisition, awareness, and ROI focus- A/B tested paid media approaches, assets, and plans - evaluating data to optimize performance- Identifyied monthly paid media goals and objectives, establishing campaign narratives- Interpreted campaign performance analytics and KPIs, presenting data reports to key stakeholders- Oversaw production of creative assets for advertisements

- Planned and created social media posts and content for product launches, partnership activations, and events- Managed brand YouTube channel, outlining and executing content production timeline- Oversaw creation of brand YouTube videos - experience coordinating through contractors- Executed community posts and and social engagement on YouTube- Content creation skillset, creating long-form/short-form content for mobile and desktop audiences

- Supported CORSAIR Student program through in-person event coverage and creating student activations to drive engagement- Developed CORSAIRs student presence through crafting social media posts and hosting online student events

- Event attendance increase of over 20% under leadership, hosting events with over 1,000 attendees- Lead meetings and organizational operations in team of over 40 members- Conducted interviews for board applicants and management roles

- Proposed and obtained event partnerships totaling over $40,000 in combined value with NVIDIA, Twitch, Andbox, iBUYPOWER, Viewsonic, Microsoft, HTC, PNY, MSI and many other industry leading companies- Management of Partnerships Team, delegating responsibilities and directing projects- Experience creating partnership decks and managing over 20 sponsorships per event