By leading a team of three people - an online marketing specialist, a brand manager, and a customer service representative - I:- Develop and execute integrated marketing campaigns across digital and retail channels to enhance brand visibility and sales. - By utilising PPC advertising, optimised Social Media Marketing and eDM activities we increased aided brand awareness. - Plan and manage monthly activities in our own webshop. - Oversee content creation, website updates, and digital tools to drive sales - Brief and collaborate with agencies to deliver high-quality creative materials. - Support retail sales activities with trade marketing insights- Organise nation wide activities with the support of Radio and Outdoor campaign

I worked parttime and took the challenges of some interesting projects on top of general senior brand manager duties: - Successfully launched new product lines and managed cross-functional project teams across sales, product, and external agency partners (Pöttyös Unicorn Curd Bar; 0% added sugar Tejsüti; Pöttyös Ice cream) - Budget and target audience optimised communication development in ATL, BTL and Digital territory by building up TVC; Sponsorship; banners; Facebook and Instagram activities & influencer campaign as well as PR appearances - Defined and implemented an optimal product range and a competitive pricing strategy for Tejsüti that helped to turn a negative sales trend - Annual brand plan development. - Business KPI planning and monitoring, initiate actions. - Annual budgeting and continuous monitoring. - Built up a License Co-operation between Unilever and FrieslandCampina to produce Pöttyös Ice-Cream (License fee negotiation; Contracting with the help of a corporate lawyer; Setting up the billing system between the two organisation; Supporting Unilever in the product development) - In charge of export cooperation’s (selling curd bars to Romania and Slovakia) - Negotiations with 3rd party producer (optimising production by harmonising packaging; optimising transfer prices)

Organised nationwide re-launch campaign for TEJSÜTI and GURU. - Build up and manage the marketing mix that fits to the brands one-by-one (Family w kids, and Teens).Budget and target audience optimised communication development in ATL, BTL and Digital territory by building up TVC; Sponsorship; banners; Facebook and Instagram activities & influencer campaign as well as PR appearances - Coordinating the re-launch across the organisation:incl: 2 factories; sales team; creative and media agencies - Regained market share for both brands.

On top of general senior brand manager duties; - Worked with distributors in Romania and Bulgaria to build the brands. - Organised and managed consumer promotion for 3 countries parallelly (HU; RO; BG)- Organised and managed a Coop Taylor made consumer promotion for Knoppers - Planed and coordinated company seasonal strategy; display development for optimal ROI on the displays - Managed trade activities, in-store appearance - Follow and implement global brand strategy

On top of deepening my knowledge on brand management; - Follow global product development and brand strategy; giving feedback and preparing reports- Serve as a regional brand leader for Szerencs factory - organise regular calls to update and harmonise the regions needs - Communication development – Coordinating Creative/PR agency and media buyers - Brief and review consumer researches - Re-established SZERENCSI product portfolio & brand that is still in use - Coordinating assistance’s work - P&L accountability

I have learned the basics of Brand and Product Management - Build long and short term strategy for the category - Analyze the product portfolio’s performance through the 4 P season-by-season, by using NIELSEN, SAP, Leaflet Monitor data; and the feedback of the sales colleagues - Operative coordination of product development with Diósgyőr factory - Budget planning and co-ordination - Prepare product catalogues for partners twice a year

In the leader pipeline program I covered several departments for a limited time through an on-the-job training learnt about that particular area. - field sales 12months, - marketing 6 months, - trade marketing 3 months, - supply chain3 months.

I practiced yearly planning, people management - Execute recruitment and selection process - Plan and organize initial trainings for new members - Organizing recruitment related events - Coaching and mentoring members