3 years 5 months

(1 year 7 months) • Creating and optimising SEA and Paid Social campaigns to hit critical company KPIs, such as awareness reach to driving conversions. • Developing media plans for New Business Development and company partners at both the global and local levels that effectively reach target audiences through various channels and platforms. • Leading agency rebranding efforts for paid channels from strategy development to campaign management, in order to shape market perception within the competitor landscape. • Working with marketing conversion tracking tools such as Google Analytics, Tag Manager, LinkedIn Insight Tag, and Meta Pixel to track and analyze website traffic and user behavior across all targeted channels. • Presenting paid social media strategies for company partners, aligned with their business objectives and target audience.

• Awarded with most leads created in the whole of Dept’s Organisation in 2022. • Campaign management on Google Display Network, utilising Google Tag Manager, Retargeting lists and on Social Media Marketing, leveraging newest trends, multiple ad groups/audiences and geo-targeting. • Project Manager for New Business Development at Trade Fairs, tasked with creating digital strategy, organising the relevant teams and Monday Boards for task monitoring. • Took ownership of the most successful lead magnet, which included creating industry reports using sales intelligence tool, Jungle Scout and applying an Account Based Marketing approach reducing CPL on paid channels and achieving 31% increase in lead conversions year on year.

• Creation of holistic reports using Google’s MarTech platform to monitor performance of traffic through Google Analytics in multiple organic and paid channels and highlight the Brand’s KPIs with Google Data Studio. • Organised Digital Events through LinkedIn Live and Streamyard on Youtube achieving hundreds of unique viewers and sign ups through Search Engine Marketing, Social Media Marketing and Email Marketing. • Managed monthly media and event budget for all campaigns. • Worked on Search Engine Optimisation on company pages using Google’s Search Engine Console, reduced page load speed, increasing Page rank through Google Ads Keyword Planner.

• Administrating marketing campaigns using Salesforce and its CRM platform Pardot. • Managing the sales funnel, creating reports and dashboards displaying the consumer journey. • Tasked with Lead Gen planning on LinkedIn ads and Sales Navigator whilst utilising automation tools such as Phantombuster and Zapier. • Took part in Sales calls with Sales Qualified Leads.

• Presented marketing strategies for a Fintech’s Brand relaunch, on transitioning towards the younger consumer segment. • Achieved research aims, through data collection of focus groups and in-depth interviews of Millennial and Gen-Z users and compiling keyword and category themes. • Created an online survey through Qualtrics software and utilising a statistical software programme (SPSS) to create quantitative findings through regression and comparison tests.

• Produced an in-depth team market report containing primary and secondary research from institutional firms such as Mintel and academic journals. • Planning and execution of primary data collection using a mixed method of qualitative and quantitative. These include in person focus groups across England and online questionnaires. • Provided market intelligence, for the client’s strategies on entering a new market through their brand equity, product research development and media research.