Work experience

• Account Director

  GuanFun 上海观荇市场营销有限公司

  2023.05-2025.01

  (2 years)

  Develop company strategy and performance goals, lead the marketing and social media content quality creation process. Lead and collaborate with cross function teams to ensure service initiative launch success with achieving business objectives . Cost accounting and control, maintaining set budget goals. Monitor business performance and propose additional action plan once under unexpected business situation Communication with overseas teams, using Chinese and English. Work with influencers including KOLs and KOCs on third-party social platforms, and content collaboration for target audiences Independent formulation of the business plan based on client requirement wishes. Based on clients business objectives and industry characteristics, create distinctive marketing cases, including user insights, creative planning, resource integration, and execution implementation Brand:Bausch & Lomb, BostonScientific,DOW,JD, Omrom, Lenzing,东风日产汽车金融,达达快送,IWC,
• CEO Executive Assistant

  英智广告(上海)有限公司

  2022.04-2023.04

  (a year)

  Independently complete campaign project pitch and execution Assist in completing business process docking and development Track and record the progress of the company's projects Connection and communication with overseas teams Cost accounting and control. Strategy writing for pitch proposal Facilitate brand co branding cooperation and IP negotiation and cooperation Complete the brand projects independently: Remy Martin Michelin Campaign ,Descente Social Retainer,MCF x Tencent 99,Bose x Shangri-la resource replacement ,JLC wechat post, DFS Lunar new year campaign
• Senior Account Manager

  Leo 利欧数字有限公司

  2021.04-2022.04

  (a year)

  Project pitch preparation & presentation Implementation, control and delivery of IMC TVC production and launch Preparation of weekly & monthly reports Content plan and Competitive product analysis Daily operation quality control and daily docking Development and delivery of offline activities Controlling of budget allocation Financial connection and delivery Brand: Adidas, skechers,Tsingtao
• Senior Account Manager

  Linkfun 上海创咫广告有限公司

  2020.03-2021.04

  (a year)

  Launch and implement of idol endorsement activities Launch and implement of online and offline activities Planning of multiple social media platforms
TVC planning, production and launch Daily Platform Operation (Red , Tik-Tok, WeChat, Weibo) Team Management (Account manager*1 Senior Account Executive *1Account Executive *2 ) Launch rhythm control
Customer execution training Brand: Schwarzkopf , Syoss, EltaMD,Lyfen
• Account Manager

  CCE Group 上海程迈文化传播股份有限公司

  2019.07-2020.03

  (9 months)

  Brand positioning planning Creative and production of online media materials Multi-platform KOL planning and execution Creative and execution of Taobao live broadcast Accumulation of multi-project experiences Team management(account executive *1) Brand: Estee Lauder , Yuze , IDO,汉口二厂
• Senior Account Executive

  Neowave 上海信念信息技术有限公司

  2018.08-2019.07

  (a year)

  Promoting sales of E-commerce platform Independent completion IWOM Projects Controlling profit margin of project execution(Maximizing profit marginincluding Quotation, Execution, Settlement) Develop detailed creative or business plans with senior account manager to maximize sales of e-commerce platforms Accumulation of multi-project experience (case-by-case) Establish project rhythm and control project completion time Project weekly/monthly report Brand:OMO,Pukka,Kotex
• Account Executive

  Omni Marketing 上海奥萌广告

  2017.06-2018.07

  (a year)

  Customer support Maintaining up-to media to clients. Presenting relevant constructive plans. After-sales support Monthly planning and progress report. Brand: PARKSON,CalCheese,PHILIPS,DANFOSS,CHARLES&KEITH
• Channel Sales Manager

  智子云 上海智子信息科技股份有限公司

  2016.11-2017.06

  (8 months)

  Setting up new channel partners and overseeing the on-boarding process Implementing channel marketing plans set out by the channel marketing team Working closely with sales teams within the channel partner to train and advice Regularly meeting with counterparts with partner organization Monthly reporting on sales KPI‘s within channel partners Working to sales and revenue targets as set by the Sales Director Addressing customer service issues as raised by the channel partner Identifying and reaching out to new potential channel partners Working on cross selling opportunities within the organization Order maximization Brand: Amnet,Isobar,PublicisGroupe,Carot
• Account Manager

  上海映迈文化传播有限公司

  2015.01-2016.11

  (2 years)

  Managing the sales team and all sales activities within the company Motivating and leading the team to achieve sales targets Interviewing and recruiting new members of the sales team. Carrying out sales training with sales executives and role-playing sales techniques Ensuring all administration for sales is completed effectively Setting sales targets and activity KPI’s Reporting on progress towards sales KPI’s Visiting customers and potential customers alongside sales executives Contacting customers to promote and sell services and products Brand: Saatchi&Saatchi,Mc Sattchi,LB,Ogilvy

Educational experience

• FuDan University

  International economy and trading

  2014.09-2019.06

  (5 years)

  成人教育

Languages